京东要让中国原生态猪肉重回国人餐桌,双十一推低价原生态猪肉

今年的双十一,有一大批人的目光聚焦在猪肉上。不断上涨的猪肉价格不仅牵动着全国的经济,还牵动着国民的饮食与生活质量。如今,纯工业化养殖的猪肉一统餐桌。但在注重安全、健康、自然的消费者眼中,模拟原生态方式养殖的猪肉无疑是更好的选择。

为了让消费者吃到更高品质的猪肉,京东给予了原生态养猪产业链全链条的支持,要让中国原生态猪肉重回国人餐桌。今年,得益于京东11.11超级百亿补贴、千亿优惠,京东联手中国原生态猪的代表精气神山黑猪,展开了一场史上最大规模低价促销战,让消费者可以尽情购买低价好猪肉。今年贴不起的秋膘,京东帮你贴!

 

京东超级百亿补贴买中国原生态猪肉——价格低

让消费者以真低价买到好商品,就需要平台、商家在严把质量和品质的基础上,能提供实实在在的补贴和优惠。今年的双十一,京东就做出了一次声势浩大,而且拳拳到肉的优惠福利。

在整个京东11.11期间,京东将推出12亿低价好物,提供超级百亿补贴,实现千亿优惠,为PLUS会员至少省90亿元。同时,作为高品质消费的主阵地,京东在这个京东11.11将推出众多秒杀爆品,以及每天可领的大额神券、单人最高1111元的“城城分现金”、预售会场定金膨胀不止5倍等多种优惠形式,继续让消费者尽享爆品好物。京东首推的长白山精气神山黑猪也参与其中,部分优质爆品在11.1当天推出了五折优惠,极大地满足了消费者对优质低价猪肉好物的需求。

如此给力的京东优惠,也给价格不断飙红的猪肉价格,进行了一次降温。除了猪肉,京东生鲜还携手7FRESH七鲜超市,在今年京东11.11为消费者准备了20万吨生鲜食材,并释放了全品类满299减150等大促信息,让我们餐桌的每一个角落都物超所值,真真切切地为我们带来了实惠。

 

生态+智能养黑猪——京东赋能中国原生态猪肉品质好

2017年,精气神山黑猪作为唯一的黑猪品牌入驻京东7FRESH,并于次年获得优质供应商称号。此后,京东7FRESH联合吉林精气神“山黑猪”品牌达成股权投资战略合作。在京东7FRESH强大的资源优势下,精气神山黑猪正在向着“国民猪肉”的品牌目标迈进,将高品质、健康安全的猪肉产品送到消费者的餐桌。

 

长久以来,进口猪因其“增重快、饲料报酬高、瘦肉率高”等特点成为国内种猪厂的主要品种。但5-6个月的生长时间,完全不足以让猪肉内的脂肪充分沉淀,进而影响到口感。同时生猪饲养方式工厂化,饲料中添加了大量的有害添加剂,食品安全危机四伏。

而精气神山黑猪作为中国原生态猪的代表,则是生态养殖,它们在长白山山林中散养,有着十分清洁、宽敞的猪舍,以东北黑土地优质农作物如玉米、大豆,或是山间野菜野果作为饲料,并且至少养足超过300天才能出栏。这种生态的生长环境,让猪肉具有与顶级牛肉一样的大理石纹,肉质香嫩无比,肉香、油香兼备,尝一口就把你带回归儿时的记忆。

通过京东的帮助,精气神山黑猪还建立起了“农田到餐桌”的现代智能生产体系,不仅在养殖地区设有现代化神农物联网设备,还应用了京东的“猪脸识别”技术、区块链防伪追溯平台,让消费者知道所吃的每一块猪肉的安全健康情况,为产品提供了可追溯的保障。

 

京东11.11全球好物节已经拉开帷幕。通过更有强度的价格补贴,更加优质的商品与服务,京东实实在在地为消费者的生活带来了实惠和保障,将京东11.11打造成了好物、低价、好服务的新主场。京东也将通过提供从销售渠道到全程冷链、再到技术的全链条扶持,让中国原生态猪肉重回国人餐桌。

新闻晚知道:今天你可能错过的大事儿

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③ 国家市监总局网监司司长:电商平台“二选一”违法

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红板报编辑部
2019.11.05

Teens on TikTok have no clue they’re perpetuating racist stereotypes

By Brianna Holt 
TikTok is stoking a pop culture phenomenon rooted in a terrible history.

 

When TikTok launched in 2016, the Chinese app had to carve out a space alongside already popular video-sharing platforms like Instagram, Musical.ly, and Dubsmash. Just two years later, TikTok became the world’s most-downloaded app, surpassing Instagram in 2018.

TikTok is known for its trending internet challenges—like the Haribo Challenge, Fake Travel Challenge, and Raindrop Challenge—with the stunts oftentimes screen-recorded and then posted to other social media platforms like Twitter and Facebook. The Chinese-built app also has created a new wave of internet personas, like E-girls and E-boys. But if TikTok is a place where internet memes with teenage appeal get turned into videos featuring real-life teens, it’s also a place where the phenomenon of white teens perpetuating racist stereotypes is on the rise.

Blackface without the face paint

Videos from TikTok are surfacing all over the internet, oftentimes featuring white teens imitating stereotypical lifestyles or characteristics of black people or other people of color. As they nonchalantly change their accents, use appropriated slang terms, and demonstrate certain mannerisms for comedy, it’s obvious there is a gap in their understanding of, and respect for, different cultures. Videos of mostly young white teens portraying fictitious minority characters for the mere purpose of entertainment aren’t only cringe-worthy, offensive, and weird—they perpetuate racist cliches.

A plethora of young white women like Woah Vicky, who masquerade as black women on Instagram, have made names for themselves on social media for their heightened culture appropriation. It’s not altogether different from what happened to Rachel Dolezal, the white woman who passed as a black woman for years and held leadership positions in black community organizations. While the videos populating TikTok tend not to show teens wearing blackface or blatantly referring to themselves as black people, their stars are taking everything but the burden of what it is to be black in America while simultaneously using black culture as a way to grow their own social following.

A deep-rooted history

The obsession with black culture by white people has been an uncomfortably bizarre phenomenon for decades, but portrayals of black people by white people for entertainment purposes goes back even further. Blackface has many forms, but we typically only associate it with non-black people using makeup to portray a black person. In order to understand how the perhaps non-malicious but also unconsciously racist trend of imitating or pretending to be black on social media, without painting your face, is also a form of blackface, one must first understand the history of blackface and its relationship to white identity.

Emerging in the US in the 1820s, blackface often appeared in minstrel shows that depicted people of African descent in comical forms. After the Civil War, when racial tensions were especially heightened, blackface became crueler than ever and was often performed at “coon shows.” During these minstrel shows, black people were portrayed as lazy, stupid, ignorant, criminal, and hyper-sexual. The impact of these shows has lasted for decades, creating harmful stereotypes widely seen in advertising, propaganda, literature, and film. Jim Crow, which inspired the name given to the Jim Crow laws of the American South, was actually one of the first fictional blackface characters recorded in popular culture, often paired with exaggerated African American jargon, painted-on large lips, and unintelligent behavior.

The cultural dynamics got even more complicated  in the early 20th century, when people from other ethnic groups began using blackface either to exert their social rank over that of black people, or in a bid for acceptance by other white people. It was used by Irish, Italian, and Jewish performers, for example, in order to signal that they, too, were deserving of the privileges of being white in America, and to dissolve their own ethnic tensions. In his book Love & Theft: Blackface Minstrelsy and the American Working Class, cultural historian Eric Lott describes the transformation of blackface as an act that “assuaged an acute sense of insecurity by indulging feelings of racial superiority.” European immigrants needed to prove their whiteness and what better way to do so than showcasing that they were not as low as African Americans?

It was also around this time that white women could be found using blackface as a way to get into show business, oftentimes singing in black dialect and acting like black women in their roles. In some instances, there was an underlying sense of appreciation for black culture by those who put on blackface. Actors and jazz musicians recognized the talent of black artists and aspired to match their aptitude. But they simultaneously mocked them, creating a strange combination of obsession and bigotry.

More recently, when public figures like Virginia governor Ralph Northam and his state attorney general Mark Herring were exposed for  having worn blackface as undergraduates, the internet shamed them and called for the cancelation of their political careers. Meanwhile, when teens on TikTok act as if they are black, with their made-up mannerisms, dialects, and jargon, we call it a trend.

But what is the difference between their portrayal and that of the actors in minstrel shows? Where is the outrage that followed the revelations about the college antics of our elected officials?  All of these groups would mock a community they are not a part of, for their own personal gain or as a form of entertainment.

Social media meets segregation

Is TikTok specifically responsible for the rise in digital blackface? Not exactly. The more likely culprit is mass-media consumption, combined with stubbornly segregated schools and neighborhoods.

According to a report from UCLA’s Civil Rights Project, in 2016, 40% of African American students in the US were in schools with 90% or more students of color. This isn’t just the legacy of racism in the US South; the UCLA group finds that New York is consistently one of the most segregated states in the nation.

Access to other cultural groups can be found online, of course. However, the access is limited and usually not a direct educational exchange, often inhibiting, rather than cultivating, a deeper understanding of other groups. Many teens learn about other cultures from the media they’re constantly consuming, rather than having real-life relationships and friendships with people who belong to the cultures they’re tapping into. As a result of their real-life segregation paired with their access to social media, not only are young people unconsciously perpetuating racist stereotypes, they’re appearing foolish to millions of people online in the process.

For example, in these two videos (one and two) that have gone viral on social media, several young white people are seen throwing up gang signs, seemingly unknowingly, as a funny trend. It can be assumed that they saw these signs somewhere online, thought they were cool, and taught them to their friends. They may very well know nothing of the meaning or connotation of these signals—context that probably would be provided in a more diverse circle. But who is available to let them know the actual meaning  of what they’re doing, if their schools, neighborhoods, and social circles are not diverse?

More work to do

It’s not enough for us to assume Gen-Z is the most “woke” generation or that their access to different people online will dissolve racism. While many of these teens would never dare paint their face black, and probably would not hesitate to go online and call out someone who did, they clearly don’t see the similarity in their “comical” recorded actions. They may not have ill intentions, but it is apparent that their understanding of racial stereotypes has not evolved.

Moreover, if these young TikTok users believe the stereotypes they see in movies, TV shows, or even on their social media apps are an accurate representation of black people as a whole, then that’s a huge signifier that upcoming generations are not as integrated as we think.

Optimistically, the preponderance of TikTok users obsessed with “acting black” perhaps suggests that black culture is cool, exciting, and something a lot of people wish to be a part of but don’t know how to emulate appropriately. But these teens are making the mocking of cultures a part of their own culture. And even if the intention is not to be racist or harmful, the legacy of blackface ensures that it is.

Tales From the Teenage Cancel Culture

What’s cancel culture really like? Ask a teenager. They know.

By Sanam Yar and

 

Anthony Freda

A few weeks ago, Neelam, a high school senior, was sitting in class at her Catholic school in Chicago. After her teacher left the room, a classmate began playing “Bump N’ Grind,” an R. Kelly song.

Neelam, 17, had recently watched the documentary series “Surviving R. Kelly” with her mother. She said it had been “emotional to take in as a black woman.”

Neelam asked the boy and his cluster of friends to stop playing the track, but he shrugged off the request. “‘It’s just a song,’” she said he replied. “‘We understand he’s in jail and known for being a pedophile, but I still like his music.’”

She was appalled. They were in a class about social justice. They had spent the afternoon talking about Catholicism, the common good and morality. The song continued to play.

That classmate, who is white, had done things in the past that Neelam described as problematic, like casually using racist slurs — not name-calling — among friends. After class, she decided he was “canceled,” at least to her.

Her decision didn’t stay private; she told a friend that week that she had canceled him. She told her mother too. She said that this meant she would avoid speaking or engaging with him in the future, that she didn’t care to hear what he had to say, because he wouldn’t change his mind and was beyond reason.

“When it comes to cancel culture, it’s a way to take away someone’s power and call out the individual for being problematic in a situation,” Neelam said. “I don’t think it’s being sensitive. I think it’s just having a sense of being observant and aware of what’s going on around you.”

The term “canceled” “sort of spawned from YouTube,” said Ben, a high school junior in Providence, R.I. (Because of their age and the situations involved, The New York Times has granted partial anonymity to some people. We have confirmed details with parents or schoolmates.)

He talked about the YouTuber James Charles, who was canceled by the platform’s beauty community in May after some drama with his mentor, Tati Westbrook, also a YouTuber, and a vitamin entrepreneur. That was a big cancellation, widely covered, that helped popularize the term. Teenagers often bring it up.

Ben, 17, said that people should be held accountable for their actions, whether they’re famous or not, but that canceling someone “takes away the option for them to learn from their mistakes and kind of alienates them.”

His school doesn’t have much bullying, he said, and the word carries a gentler meaning in its hallways, used in passing to tease friends. Often, the joke extends beyond people. One week, after students were debating the safety of e-cigarettes and vaping, some declared that Juul was canceled.

[Here’s what Barack Obama has to say about cancel culture.]

It took some time for L to understand that she had been canceled. She was 15 and had just returned to a school she used to attend. “All the friends I had previously had through middle school completely cut me off,” she said. “Ignored me, blocked me on everything, would not look at me.”

Months went by. Toward the end of sophomore year, she reached out over Instagram to a former friend, asking why people were not talking to her. It was lunchtime; the person she asked was sitting in the cafeteria with lots of people and so they all piled on. It was like an avalanche, L said.

Within a few minutes she got a torrent of direct messages from the former friend on Instagram, relaying what they had said. One said she was a mooch. One said she was annoying and petty. One person said that she had ruined her self-esteem. Another said that L was an emotional leech who was thirsty for validation.

“This put me in a situation where I thought I had done all these things,” L said. “I was bad. I deserved what was happening.”

Two years have passed since then. “You can do something stupid when you’re 15, say one thing and 10 years later that shapes how people perceive you,” she said. “We all do cringey things and make dumb mistakes and whatever. But social media’s existence has brought that into a place where people can take something you did back then and make it who you are now.”

In her junior year, L said, things got better. Still, that rush of messages and that social isolation have left a lasting impact. “I’m very prone to questioning everything I do,” she said. “‘Is this annoying someone?’ ‘Is this upsetting someone?’”

“I have issues with trusting perfectly normal things,” she said. “That sense of me being some sort of monster, terrible person, burden to everyone, has stayed with me to some extent. There’s still this sort of lingering sense of: What if I am?”

Alex is 17, and she hears the word “canceled” every day at her high school outside Atlanta. It can be a joke, but it can also suggest that an offending person won’t be tolerated again. Alex thinks of it as a permanent label. “Now they’ll forever be thought of as that action, not for the person they are,” she said.

“It’s not like you’ll sit away from them at lunch or something,” she said. “It’s just a lingering thought in the back of your mind, a negative connotation.”

During a mock trial practice a couple of weeks before a big competition, the song “Act Up” by City Girls was playing. One of Alex’s teammates, who is of Indian descent, rapped along with the lyrics, which include a racist slur.

The students, who until that point had been chatty because their teacher wasn’t in the room, went silent. “I was the only black person in the room,” Alex said.

Alex and another friend on the team explained to their teammate why he shouldn’t have used that word. “We’re a team, so we can’t have tension exist there,” she said.

He said he understood why they were uncomfortable but that it wouldn’t necessarily prevent him from using it again when singing along. He wouldn’t take it back.

“You’re canceled, sis,” her friend told the teammate. It was partially to lighten the mood, but also partly serious.

“It’s a joke, but still, we understand you have that opinion now and we’re not going to get closer,” Alex said.

Despite his initial tough stance, the teammate didn’t rap the word again, and Alex said that he had remained respectful during practice. The team took ninth and 11th place at the competition.

It was orientation day for freshmen at Sarah Lawrence College, where one new student was unnerved by a social justice group’s presentation. The presenters discussed pronoun use and called on the entering freshmen to “‘battle heteronormativity and cisgender language,’” the student said.

Even if you accidentally misgendered someone, the new students were told, you needed to be either called out or called in. (“Called in” means to be gently led to understand your error; call-outs are more aggressive.) The presenters emphasized that the impact on the person who was misgendered was what mattered, regardless of the intent of the person who had misgendered them.

The freshman thought back to a time when her father had misgendered a friend of hers. Her father had asked her to apologize on his behalf. She did. “‘I only get mad when people intentionally try to misgender me because they feel like they have to correct who I am,’” she recalled her friend saying.

Sarah Lawrence has fewer than 1,500 undergraduates. One upperclassman she became friends with said that she had been canceled in her own freshman year.

But, this upperclassman said, the politics enforced through cancellation don’t always fit neatly into the social dynamics of college.

“I think where it loses me, we’re taking these systems that are applying huge abstract ideas of identity’s role and we’re shrinking it into these interpersonal, one-on-one, liberal arts things,” the upperclassman said.

Among the upperclassman’s friend group now, the idea of cancellation is “basically a joke.” Too many people had been canceled. At a recent party the upperclassman had attended, one guy said, “‘If you haven’t been canceled, you’re canceled.’”

One night during Mike’s freshman year at a New York state college, he and a group of friends were headed to a party downtown. As they were waiting for their Uber, someone cracked a political joke, and then the casual conversation turned confrontational. One of Mike’s friends asked his roommate, D, if he was a Trump supporter.

D had a history of making the group uncomfortable. Mike and their mutual friend Phoebe said that he would make sexist, homophobic and racist remarks in past hangouts.

D said he did support the president — an anomaly in their liberal friend group — and “blew up” at the friend who asked the question. When the friend tried to change the subject, he became more upset. Mike stepped between the two to defuse the situation. “He got in my friend’s face, and that was the last straw,” Mike said.

He tried to cool D down; it didn’t work. D called Mike a homophobic slur, multiple times. The group split up. Mike didn’t return to his dorm that night, staying at a friend’s place instead.

“Even before this, we could tell, if I weren’t roommates with him, we wouldn’t have been friends,” Mike said. “So that was the breaking point for me, him saying that when I was sticking up for him.”

D left an apology note on Mike’s desk, which mostly tried to “justify his actions,” Mike said. “That set in my mind that he didn’t really feel bad about what he did,” he said. “He just felt bad for himself, that he would be looked at in a different light.”

A couple of days later, Phoebe, Mike and D sat down and D repeated the apology. Phoebe and Mike heard him out but said it didn’t clear him of wrongdoing and that he would have to demonstrate that he was different now. Both said that while D appeared sad about losing his friends, tearing up during their discussion, he didn’t show remorse.

Other friends didn’t accept the apology. “We wouldn’t tolerate it anymore, we cut him out of our lives,” Phoebe said.

Thus canceled, D moved from sadness to frustration and anger, Phoebe said. He grew “very bitter,” she said. She noticed that he had unfollowed and blocked the group on Snapchat and other social media a few weeks later.

“He did feel bullied by this whole canceled idea,” she said. “But in this case, no one felt bad doing it, because he didn’t really take responsibility for a lot of the things he said.”

Mike, though, still lives with D. He had signed on to live with him before the ordeal. They don’t speak. D has stopped acknowledging Mike and most everyone from their old group. “I’m definitely not living with him next year,” Mike said.

Phoebe managed to keep things civil. “Every time we see him, I still say hi,” she said. Sometimes, but not always, he nods or says hi back.

原文链接:https://www.nytimes.com/2019/10/31/style/cancel-culture.html

12大类指标剔6万商品 上千人次参与检查检测:京东实施史上最大规模11.11质检行动

11月1日, 11.11京东全球好物节正式开启的第一天,“京东质量督查联盟”签约仪式在北京举行,这也标志着京东品控部门通过实施商品质量指数筛选、溯源检查、入仓检测、神秘抽检四大举措全面强化京东11.11期间全链条的品质管控。

“京东质量督查联盟”由包括权威质检机构和行业协会在内的36家机构组成。在大促前和大促期间,京东品控专家协同联盟内质检机构专家前往全国各地的京东仓库和京东平台上销售的品牌的生产源头,驻仓、入厂对近万个品类的商品进行现场监督检查和抽查抽检,以保障消费者产品品质。大规模邀请专业机构在大促期间前往电商仓库及品牌商工厂进行全产业链检查抽检,这在电商行业尚属首次。

京东质量督查联盟”由包括权威质检机构和行业协会在内的36家机构组成

 

汇集最多高品质商品 四道关把好京东11.11商品品质“”

 

京东零售集团平台生态部品质提升部负责人孙彬在联盟成立仪式上介绍,京东之所以成为最受用户信赖的综合零售平台,汇集最多高品质商品,京东实施行业领先的“全链条品控措施”是重要的保障举措。今年京东11.11前,京东品控部门全面强化了包括商品质量指数筛选、溯源检查、入仓检测、神秘抽检四大举措的全链条品质管控。

今年京东11.11前夕,京东首次将“商品质量指数”作为报名参加大促的门槛,这套指数包括消费者评论、退换修、客诉、京东及政府相关部门检测结果等12大类指标,京东品控部门按照这12大类指标评估,只有成绩优异的品牌和商品才能进入今年的京东11.11大促,即使合格但不够优异的禁止参与大促,经过评估筛选,6万件商品被剔除出11.11大促。

 

在用商品质量指数进行评估筛选的同时,在品牌商生产备货阶段,京东品控团队就与“京东质量督查联盟”中的第三质检机构专家前往1000个生产源头和工厂车间进行溯源检查,现场核实品牌商的经营能力,商品品质管控能力;同时,对生产环节中的关键质量点进行监督审核,对商品进行现场抽查检测。

品牌方通过以上两道关后还要接受“入仓检测环节”。在商品进入京东仓库的时,京东品控团队联合“京东质量督查联盟”中的第三方质检机构的质检专家对商品进行拆箱抽检,现场对商品质量进行检查和检测,品质合格的商品才能进入京东的仓库,入仓检查覆盖京东平台几乎全部品类。

在此后的销售环节,京东还会有随机的“神秘抽检”,在11.11大促前后,神秘抽检的力度和频次将比日常提升200%。所谓神秘抽检,就是京东邀请第三方机构人员担任“神秘买手”,匿名购买京东商品,收货后送往检测机构。神秘抽检覆盖京东平台上销售的所有品类,涉及诸如致病微生物、耐磨性等数千个检测项目,神秘抽检一旦发现问题,京东会对商家采取约谈、处罚违约金、下架、关店、停止合作等处罚举措。

京东零售集团平台生态部品质提升部负责人孙彬现场介绍京东品控模式

 

36家行业协会和质检机构加盟 打造京东11.11好物低价好服务的新主场

 

据孙彬介绍,这次11.11京东全球好物节,京东将主动接受质量督查联盟全面监督。联盟成员既包括“国字头”的行业协会,也有SGS这种国际公认的检验、鉴定、测试和认证机构,还有中国质量认证中心(CQC)这类国内权威机构,以及中国家电研究院、国家珠宝玉石监督检验中心(NGTC)这样的各个领域的专业检测机构,这些机构可谓是质检机构中最高规格“军团”。

事实上,在此次联盟成立之前,京东与这些检测机构的合作其实早已各自展开。据SGS通标电商业务团队负责人贾佳现场介绍,作为京东集团的金牌质检服务商,SGS自2016年起就与京东进行抽检合作,针对京东纺织品及鞋类、玩具及婴幼儿用品、家居及轻工产品、电子电气、农产食品、化妆品及个人护理等类目提供从最初的供应商实地认证到神秘抽检、自愿性认证等全方位合作。

除此以外,京东还联合SGS等质检机构制定了入仓审核的标准体系规范,对到库商品进行开仓验货、感官评估等,将相关品类的商品管控前移到产品入仓环节,只有质检合格的产品才能按规定进入到京东集团各个仓库。

京东零售集团平台生态部品质提升部负责人孙彬,

SGS通标电商业务团队负责人贾佳

 

作为中国第三方检测与认证服务开拓者和领先者的华测集团,则与京东有着更长的合作历史。据华测集团北方区总裁陈彦长介绍,多年来,华测与京东在开放平台、自营、自有品牌、线下门店和仓储五大领域均有合作,合作项目涵盖商品抽检、工厂审核、生鲜快检、标签审核、仓库巡查等多个类别,并完全覆盖了京东质控的所有食品类目。

京东零售集团平台生态部品质提升部负责人孙彬,

华测集团北方区总裁陈彦长

 

事实上,高品质、有保障也成为消费者更愿意上京东购物的一个重要原因。今年的“11.11京东全球好物节”开启还不到一个小时,京东便呈现全品类爆发,家电、3C、快消等传统优势品类依旧领跑,时尚、家居、美妆、生鲜等高增长品类再创新高,健康、汽车等服务品类的销售也继续保持高热度。

而这次史上规模最大的11.11质检行动将进一步将今年的京东11.11打造成好物、低价、好服务的新主场。

一个月飞行绕地球一圈,全世界最让人羡慕的职业在忙什么?

 

今年“京东11.11全球好物节启动发布会”上,多位京东买手团团长为大家揭秘了11.11好物低价背后的精彩故事。买手可谓被称为“全世界最让人羡慕的职业”,其实他们背后的忙碌和辛苦程度超乎你想象。今年京东11.11全球好物节推出了12亿件低价好物,这其中的每件商品都经过京东买手百里挑一。

每当夜幕降临,京东买手们依旧凭借心中理想的光,不懈努力备战京东11.11,只为给消费者带来最好的购物体验。一起来看看他们在各个场景中的“夜生活”吧。

 

燕窝买手:辗转于全球全部产区燕窝工厂中 力求找到质量最优的工厂

傍晚7点,印尼街道的路灯渐渐亮了起来,京东健康买手Allen正在执行着一项“神秘使命”。他刚刚潜伏到一家当地小有名气的燕窝工厂,正以普通采购员的身份摸底暗访这家工厂的环境质量、加工条件、原材料等情况,评估其能否为中国消费者提供质量可靠、安全放心的燕窝,给即将到来的京东11.11准备更多好物。

印尼是全球燕窝的最大产地,但要在这里找到品质上佳的燕窝佳品并非易事。Allen谈到,“印尼的燕窝工厂有数千家之多,大多是家庭作坊,不仅产量小、品质也难以保证。为此,我们在印尼乃至马来西亚、泰国所有燕窝产区不断辗转,用最挑剔的眼光寻找质量最优的燕窝工厂,从亚硝酸盐、唾液酸、高度、长度等层层筛选,严格把关。经过千挑万选,我们才寻找到了当地产量稳定、质量优质燕窝工厂——印尼同亨。”

京东健康买手在燕窝工厂探寻高品质燕窝

找到安全的工厂只是第一步,作为燕窝的“品质守门人”,Allen还经常到燕窝原产地、生产车间等进行严苛的品质监督。“11.11前一个月,我从北京到印尼的总航程已有4万公里,可绕地球一圈了。”Allen表示,“我们会确保每一件燕窝都可以做到双溯源,消费者不必担心被换货或者掺假。”

在很多国人印象中,燕窝是非常昂贵的滋补品,然而在京东买手团的努力下,京东燕窝的价格更为亲民,甚至达到市场同类产品价格的1/3。而且在京东11.11期间,京东海外直采的印尼进口可溯源干燕窝价格低至19.9元每克,此外,京东健康还参加“超级百亿补贴”计划,为购买燕窝的用户免费送上燕窝炖盅,真正实现“燕窝自由”。

 

大闸蟹买手:活蟹件件手工精选 买手最多一天“干掉”30只蟹

晚上8点,在山东黄河口湖区,京东生鲜买手Bright拿着手电筒,在拉起围网里的地笼,把看着大闸蟹的成色和卖相——这是进入捕蟹季以来他的工作状态之一。“10月吃雌蟹,11月食雄蟹”,京东11.11正是购买大闸蟹的高峰期,Bright作为大闸蟹的“品质守门人”,在京东11.11期间会和挑蟹师一起为消费者百里挑一、反复较验出品质最佳的大闸蟹。

京东生鲜买手在湖区帮助精选大闸蟹

由于大闸蟹昼匿夜出的习性,捕捞工作经常在夜间进行,京东生鲜买手Bright需要和挑蟹师以及京东质控同事在大闸蟹捞上来的第一时间手工挑选,只有达到标准的才能在京东售卖,不合格的要放回去继续养。“挑蟹是一门精细学问,大闸蟹的蟹壳要呈青泥色,蟹爪最好是接近烟丝的金黄色,蟹腿的毛要呈黄色,大闸蟹的肚脐要凸出来,全部符合标准的才是膏肥黄满的大闸蟹,京东上卖的每一只大闸蟹就是这样精挑细选出来的。” Bright说道。

当然,大闸蟹肉质和口感也是产品筛选的重要指标,试吃则是最直接的检验方式。为了检验不同捕捞批次大闸蟹的品质,出差近一个月以来,从早上的蟹黄饭,到中午的成蟹,再到晚上的熟醉蟹,Bright最多一天可以吃掉30只螃蟹。“幸亏我不是女生,不然体质经不住螃蟹的寒气。以前我从不吃姜,现在为了御寒我吃螃蟹都会搭配一杯温热的姜茶。” Bright笑着说道。

在每天的挑选工作结束后,Bright还要通过京东大数据预测第二天发往全国各地的订单数量协调备货,再通过高效的京东冷链运输,最快实现4小时送达,保证食客吃到最新鲜的大闸蟹。

 

洋酒买手:深夜在公司JD BAR品鉴威士忌 喝过近千种洋酒

晚上9点,Zoey坐在工位不远处的JD BAR品鉴一款新品威士忌。作为一名从事洋酒行业多年的京东洋酒买手,品鉴新品并分享给团队、品牌方和消费者是Zoey工作的一部分。京东11.11正在进行,众多洋酒新品上线,为了在京东11.11期间给不同消费者推荐最适合自己的洋酒,Zoey的品酒频率也大幅提升。

“色泽:金黄;闻香:独特清新果香,隐约散发一抹洋梨味,散发独特的诱人芬芳;口感:特有水果香甜风味,展现麦芽与橡木的微妙均衡;余韵:悠长,顺滑,醇厚温润。建议纯饮细细品味……”品酒之余,Zoey不忘随时记录着来自感官的体验,并整理成购物指南分享给消费者。据Zoey介绍,京东洋酒买手团队已经品鉴过不同品类、产地、酒厂、年份、蒸馏方式酿造的洋酒近1000种,并从酒的色、香、味各方面去综合考虑,选择最适合中国人品味的产品。

京东洋酒买手在工位旁边的JD BAR品鉴洋酒

此外,在Zoey看来,和实践相比,洋酒的理论体系搭建也同样重要,关于讲述单一麦芽威士忌的发源地和主要产地苏格兰的《单一麦芽大观》,是Zoey最近正在学习的一本书。众所周知,WSET是国际公认的权威品酒师课程,证书全球认可,而WSET二级早已是整个京东洋酒买手团队的“标配”。

除了实践和理论相结合,Zoey还通过京东大数据精准洞察消费需求:洋酒入门用户不懂洋酒但渴望了解更多,更专注于独特、精致的包装;进阶用户倾向于独自饮酒,更注重质量。而洋酒“老炮”则是非常成熟的用户,大多都有固定的口味偏好。了解不同用户喜好,可以让京东买手针对不同层次的洋酒消费者精挑好物,让每个人都能在京东找到最适合自己的一款洋酒。

 

柚子买手:出没在加工车间的品质监督者 一周徒手抽检上千个柚子

晚上10点,京东生鲜买手Barry来到福建平和的一间柚子加工厂,开始进行产品抽检和装运督察工作。这里是京东平台柚子品类一家精选供应商的加工基地,白天在果园采摘的柚子,晚上会运输到此进行分拣、打包、装箱。

为了备战京东11.11,过去一周,Barry都在这家柚子加工厂起早贪黑。“秋天是柚子产销旺季,赶上京东11.11期间订单量急剧加大,为了给消费者提供品质最佳的柚子,我们必须从源头把控,对即将入库的京东产品进行抽检和装运监督。”

说起对柚子的质量把关,Barry可以称得上“业内高手”。除了最基本的外观判断筛选,在柚子分拣环节,他会综合柚子重量和果皮厚度,判断果实水份。“在体积相近情况下,柚子重量越大,果皮越薄,则水份越多;反过来,水份会少”。此外,据Barry介绍,京东挑选全国最优质的供应商供给柚子,而京东对柚子的挑选规格严格保持在1.8-3.5斤,其中1.8-2.5斤性价比较高,适合家庭食用,2.5-3.5斤柚子适合送礼。此外,Barry还会对分级后的柚子进行二次手检,通过掂量柚子,确保每个柚子的重量适中。

京东生鲜买手在工厂抽检柚子并监督产品加工包装

过去一周的时间,他在工厂徒手抽检了一千多个柚子,经过他一双手筛选过的柚子,品质、重量等都能达到统一标准。对于完成分练的柚子,在进行打包、装箱时,Barry还要抽查产品包装的保护措施,确保柚子不会在长途运输过程中出现变质、磕碰、挤压等现象,才允许工人装车。而柚子入京东仓库时还会有一道品控把关,防止运输过程中的压伤产品流入仓库。

 

美妆买手:备战京东11.11一个月没化妆 每年素颜测评上千款美妆样品

“20%保湿成分,膜布轻薄、透气性强,面膜取出时没有滴液情况……”在晚上11点的京东总部大厦,Queena正在工位一边敷着面膜,一边撰写测评报告。“京东11.11期间将是美妆的销售高峰期,我已经记不清今天敷了多少个面膜了,但我相信,我们每多测试一款产品,用户就能多一分中意、少一分担忧。”

 “京东京造”美妆买手素颜评测美妆样品

作为京东旗下自有品牌“京东京造”的美妆买手,Queena曾是某化妆品牌的配方研发工程师,根据品牌和用户需求测试不同美妆样品功效,一直贯穿于她的工作之中,“差不多每年要试用上千种不同美妆样品,撰写100多份产品试用报告”。

为了备战京东11.11,测试不同样品的真实效果,Queena几乎已经一个月没画过妆了,每天从早上到晚上保持素颜,在工位做“小白鼠”。从布材到尺寸,从气味到肤感,测评并记录下试用效果。据Queena介绍,每款京造美妆产品上市前,都要经过买手亲测,随后还有10人内测团、百人消费者盲测团、专业检测机构质检四道把关。

研发出身的Queena,对于美妆产品的开发有着近乎苛刻的要求。“从产品成分构成到产品包装设计,我会自己把控每一个细节,确保带给用户最真实的效果。目前京造上线的玻尿酸面膜、胶原蛋白面膜、茶树面膜等产品,都收到了用户很好的反馈,预计今年京东11.11这几款产品极可能成为热销爆品。”

 

手机买手:在“作战室”备战大促 借力最优惠服务为用户带来省心购买体验

时间接近午夜零点,灯火通明的京东总部大厦某个会议室里,手机买手Candy正在和驻场的工作人员一起倒计时,焦急又兴奋地等待着京东11.11期间0点上线的某品牌“超级品牌日”促销活动。走廊中随处可见的海报和条幅,还有会议室墙上贴着的“京东11.11手机通讯作战室”字样,无不在提醒着京东11.11一触即发的紧张氛围。

京东手机买手与品牌商一起备战京东11.11

一份最新的权威报告显示,2019年第三季度,京东在手机网购市场以54%的份额领先其他平台总和,而另一份互联网样本问卷调查也显示,超过6成线上用户倾向在京东购买5G及套餐服务。这对于正在备战京东11.11的Candy来说,既承载着成绩和荣耀,又并存压力与挑战。“今年5G手机第一次赶上11.11节点,预计将迎来一波爆发式增长,我们将和品牌方一起,为手机消费者提供省时、省心、省钱的购物体验。”

在作战室内,Candy和驻场品牌方人员一起盯着后台,0点后的“超级品牌日”上线不到一个小时,某品牌手机销售数据直线攀升,其中,由Candy和品牌商共同精选的2款低价爆品瞬间售罄。Candy和驻场品牌方人员通过与京东物流仓储、品牌商销售部门等多方沟通协调,最终确认一早先从北京的线下终端调一批产品补货,继续为消费者提供高性价比、品质有保障的手机爆品。

据Candy透露,今年京东11.11期间,京东手机将带来史上最大优惠。从11月1日开始,京东5G手机最高24期白条免息,而且参与5G手机以旧换新的用户,还有机会获得最高2000元补贴以及1元租用5G新机超值福利。同时,京东还推出5G手机30天无忧试用、京东5G套餐办理等活动,打造最省心的5G体验。

 

奢侈品买手:在米兰Showroom选货 单月累计飞行100个小时

北京时间凌晨1点,正是米兰的傍晚6点。此刻,京东奢侈品买手Sergio仍在米兰的Miu Miu Showroom对2020年春夏的Main Collection进行挑选。最近一个月,京东奢侈品买手团队奔波于巴黎、米兰、伦敦等地,累计飞行时间已达100个小时,有时甚至一天三顿都是飞机餐。

京东奢侈品买手在米兰挑选2020年春夏新款

与其它品类略有差异的是,所有奢侈品的选品、订货都要提前近一年完成。因此,在其他买手忙着备战今年的11.11时,以Sergio为代表的京东奢侈品买手团队已经开始在为明年的奢侈品备货做准备了,这也极大考验着买手对市场趋势的预测。“我们要通过时装周去看明年的潮流趋势,也要考虑是否符合国人的需求和审美。”

Sergio介绍,京东奢侈品买手团队提前1年走遍四大时装周,走访超过100家国际品牌。由于大部分奢侈品服装模特都是欧洲人,身材、肤色、穿衣风格并不完全适用于国人。因此,京东奢侈品买手经常需要从颜色、大小、款式等各方面考虑,亲自挑选试装,设计穿搭方案;远赴世界各地寻找大牌和小众品牌的优质单品,平均以30:1的比例,将最具有质量保证且适合中国消费者的商品上架京东。谈及今年的京东11.11,Sergio自信地说道:“由京东奢侈品买手团精选的大批秋冬新品,包括服饰、腕表、箱包等,势必掀起一轮新的热销高潮。我们还精选了许多其它渠道很难买到的限量款,并上线了许多独家明星同款产品,将充分满足消费者多元化的购物需求。”

京东作为中国最受用户信赖的综合零售平台,云集了最多的高品质商品,也是选品最精、品控最严的电商网站,旗下的买手团为了给消费者提供最好的产品,从夜幕降临到星河璀璨,从深夜酒吧到米兰的Showroom,他们在京东11.11前夕奔波忙碌着,或许没有时间看一眼夜空的月亮。

正是由于京东买手团对每一件商品的百里挑一、精挑细选,成为了我们在追求品质生活道路上的守护者。今年的京东11.11全球好物节,3000余名京东顶尖买手携手12亿件精选商品,为用户营造好物低价主场,让消费者在京东平台购物更加省时、省心、省钱。

一年走遍50个国家 一月累计飞行100小时 顶尖买手遍寻好物助力京东11.11新体验

 

11月1日0时刚过,“11.11京东全球好物节”随即火热开启,海量订单瞬间涌入。数据显示,“11.11京东全球好物节”自10月18日开启预售以来,消费热度持续高涨,在11月1日0点预售尾款支付全面开启后10分钟内,已超去年全天预售成交金额,预售期总成交金额达去年同期6.8倍,超千个品牌预售成交金额同比增长超5倍。

京东11.11“开门红”告捷的背后,自然离不开平台海量“好物”的加持。此前,京东宣布预计今年11.11期间将售出12亿件低价好物,这些好物背后,少不了3000多名京东顶尖买手对商品精挑细选、百里挑一的努力付出,只为给消费者带来最好的购物体验。

 

单月累计飞行100小时 京东买手团化身“空中飞人”遍寻全球好物

在京东,选品是京东买手团精选好物的第一道职责,这不仅考验着买手对于用户需求的敏锐洞察,也包括对市场趋势的精准预测——什么样的产品是用户想要和需要的,产品是否适合中国消费者,细分品类中最好的品牌有哪些,这些都是买手需要考虑的问题。

为此,京东买手团需要做大量的功课。在线上,他们通过行业资讯、调研报告、社群论坛等渠道,了解市场前沿,挖掘新品好物。但更多的时候,他们还要走到线下。从参加时装周、行业展会等,到深入原料产地、加工厂、仓库等地做品质溯源检查,京东买手团在全球留下了寻品足迹。

最近,京东奢侈品买手Sergio和团队奔波于巴黎、米兰、伦敦等地,对2020年春夏的新款服饰进行挑选。过去一个月,京东奢侈品买手团队累计飞行时间已达100个小时,有时甚至一天三顿都是飞机餐。Sergio经常需要从颜色、大小、款式等各方面考虑,亲自挑选试装,设计穿搭方案,以平均30款产品中精选1款的比例,将最具有质量保证且适合中国消费者的商品上架京东。

京东奢侈品买手在米兰挑选2020年春夏新款

京东海囤全球母婴用品买手Robert也是一位“空中飞人”。作为负责跨境进口奶粉产品的买手,Robert常常赶赴澳洲、欧洲、美国等主要进口奶源国,寻找海外优质奶粉品牌。此外,由于奶粉产品的特殊性,溯源也是必不可少的考察环节。2018年,Robert和买手团一起参加了全球10个国家的奶粉溯源活动,从源头保证进口奶粉的产品品质。

京东海囤全球买手在澳洲牧场进行溯源检查

亲自当“小白鼠”测千款美妆产品 京东买手“百里挑一”坚守品质标准

选品只是京东买手采购产品的初级阶段,对于美妆、酒水、食品等品质要求更严苛的产品,买手更重要的职责是亲自测评好物,严苛把好品质关。从产品的包装、色泽、气味、味道等多个维度进行极致把关、严苛精选。

来自京东旗下自有品牌“京东京造”的美妆买手Queena喜欢把自己称作“小白鼠”,因为她每年要试用上千种不同化妆品,撰写上百篇产品试用报告。Queena平均从200件样品里亲自测试才挑选出1件样品,再进行产品研发和加工包装,最终打造成在京东销售的“京东京造”美妆好物。曾经,为了测试一种美白原料的功效,Queena一个月内测试了170多款样品,还邀请好友和自己一起试用,最终找到了真正的“美白神器”,并意外发现自己脸上的遗传斑点淡化了不少。

“京东京造”美妆买手素颜评测美妆样品

“色泽:金黄;闻香:独特清新果香,隐约散发一抹洋梨味,散发独特的诱人芬芳;口感:特有水果香甜风味,展现麦芽与橡木的微妙均衡;余韵:悠长,顺滑,醇厚温润。建议纯饮细细品味……”作为一名从事洋酒行业多年的京东洋酒买手,Zoey常常在自己工位不远处的JD Bar品鉴洋酒新品,并将品鉴体验分享给团队、品牌方和消费者。据Zoey介绍,京东洋酒买手团队已经品鉴过不同品类、产地、酒厂、年份、蒸馏方式酿造的洋酒近1000种,并从酒的色、香、味各方面去综合考虑,选择最适合中国人品味的产品。“我们深入了解不同用户喜好,可以让京东买手针对不同层次的洋酒消费者精挑好物,让每个人都能在京东找到最适合自己的一款洋酒。” Zoey表示。

京东洋酒买手在工位旁边的JD Bar品鉴洋酒

当然,京东买手还只是好产品的第一道“品质守门人”,通过他们“百里挑一”选出来的产品,还要经历京东质控团队的资质审核、第三方质检机构的专业质量检测,甚至京东自有实验室检测、神秘抽检等环节,只有通过了层层质量考验的产品才能最终在京东上架售卖。

因此,作为中国最受用户信赖的综合零售平台,京东可谓是选品最精、品控最严的电商网站,云集了最多的高品质商品。今年京东11.11,3000余名京东买手团成员通过提前精挑细选好产品,为用户打造了好物低价主场,为消费者带来了省时、省心、省钱的极致用户体验。

11.11电商群雄逐鹿,京东再掀大促风潮,超低价网红戴森吹风机引领风潮

今年的11.11,不仅比以往来得早,而且还要更“猛烈”一些,尽管刚刚进入11月,各大商家的打折促销信息,早已掀起了一阵又一阵的“血雨腥风”。无论是线上还是线下,各种促销广告让人目不暇接。其中最惹人关注的,大概就是京东的电梯广告,提前预告了一款折扣力度惊人的国际网红爆品——戴森吹风机,国行原价2950元,11月1日京东海囤全球秒杀价1799元,大家纷纷热议,这恐怕就是双11.11全网最低价的戴森吹风机了。

果然不出所料,今日零点秒杀活动一开始,这款戴森吹风机就遭遇网友的疯抢,销售额同比猛涨超过十倍。这不禁让人想起,去年的此时,无数女孩“种草”的网红级戴森卷发棒,从1日0时上线仅仅15秒钟,首批上千台就被京东的用户一抢而空。而整个京东11.11,全网有60%的戴森卷发棒是由京东售出的。

戴森吹风机爆卖的原因,除了其产品本身的热度外,当然最重要的还是京东本次11.11全球好物节推出的超低的折扣价格——国行原价2950元,11月1日京东海囤全球秒杀价仅需1799元,便宜了将近1200元,如此一线国际大牌产品价格一下子变得如此亲民,真是不能不让广大网友心动!

除此之外我们还发现,不仅仅是这款戴森吹风机,京东平台的其他商品在11月1日这一天的销售也是十分火爆!

在11.11购物狂欢节的号角才刚刚吹响的时刻,京东就取得如此骄人的战绩实在让人感到咂舌,同时也不能不让人思考,在这一连串的销售数据背后,京东是靠什么做到的一鸣惊人!

 

超级百亿补贴 千亿优惠

对于消费者而言,11.11给他们带来的最直接、最重要也是最刺激的吸引点,大概就是各大商家的打折促销力度,因此要在众多打折、优惠的平台中脱颖而出,就需要平台拿得出实实在在的优惠和低价。

京东在整个11.11期间将推出12亿件低价好物,包括2亿件反向定制产品;同时,京东将提供超级百亿补贴,实现千亿优惠;其中,为PLUS会员至少省90亿元;真正意义上地把今年的11.11打造成好物、低价、好服务的新主场。

足不出户 买遍全球

随着消费升级,人们对于网购商品的要求已经不仅仅局限在价格上,更加地关注商品的种类与品质。京东海囤全球正是为了满足人们的这一需求,采用专业买手进行海外直采的模式,为正品保障保驾护航。

同时,海囤全球的买手会根据全球各地的最优产品组合去挑选多种类、多型号的商品,并会根据地域不同的促销周期去采货,更因为京东的销量大,国外经销商经常愿意给到更低的价格,才使得消费者可以在京东海囤全球享受到如此低价的商品购买,让用户足不出户、买遍全球。

优质服务 消费放心

京东作为大品牌在下半年新品首发的第一选择、新品牌引爆的第一高地、创新品类的最佳孵化场,从品质把控、物流配送、售后保证等各方面,一直都让消费者无比信赖。而京东海囤全球,也延续着京东加强自营直采、原产直购、京东配送等优势。

值得一提的是,为了让消费者在海囤全球购买商品的过程中省钱、省心,京东除了加强品质监控外,消费者在海囤全球购物还可享受假一赔十的服务保障,让消费者买得安心,用得放心。

11.11拔草指南,戴森吹风机惊现超低价,错过等一年!

每年11.11临近的时候,似乎所有人都在摩拳擦掌、跃跃欲试,准备随时冲进一年一度的购物狂欢大潮中,总希望在各大电商的促销名单中,找到到自己种草已久的商品,当然今年也不例外。

北京的王小姐是一名时尚买手,每年的11.11对她而言,绝对是清空自己购物车的最佳时机!她首先想到了吹风机。

她一直属于干枯毛躁的发质,加上经常染烫,发质就更加不好了,现在的吹风机,每次用完头发都会变得更加毛躁,而且还伤发质,让她特别不满意,所以她一直想换一款。经过各种比对,她瞄准了戴森品牌。之前网络上很多人都在种草这个品牌,不仅外观特别好看,而且是国际大牌,最重要的是采用了黑科技,不仅可以减少伤害头发上鳞片,还能帮助定型。她曾经在闺蜜的家里见过,实在让她十分羡慕。但是一看价格,又实在有点贵,所以一直没舍得入手。

最近,在她回家的电梯上,电梯广告让她眼前一亮,那不就是她心仪已久的好物吗?而且优惠力度实在惊人,国行原价2950元,11月1日京东海囤全球折扣后价格竟然只要1799元,便宜了将近1200元!实在太让人心动了!

但是她告诉我们,作为一名资深的网购爱好者,在这个全部商家都在准备大促的时刻,一定要先全面地了解各个电商平台的促销信息以及产品情况,只有这样才能避免商家的套路,以最低的价格,买到最好的产品。

深谙电商促销套路的王小姐经过广泛对比,发现还是来自京东海囤全球的折扣力度最大,价格最便宜!

“不过也不代表最便宜的就最值得买哦。”王小姐补充说:“因为还要避免买到假货,随着之前戴森吹风机成为网红产品,一些电商平台上早就出现了仿制的假货,虽然看起来长的差不多,但是从质量到使用感受完全不同,因此选择一个靠谱的平台还是非常重要的!”

因此为了避免遇到前面说的仿制假货问题,王小姐又全面了解了京东海囤全球的保真与服务情况,虽然知道京东一直以来都能保证产品的品质与优质服务,但是之前一直没有了解过京东海囤全球。

通过全面了解后,王小姐发现京东海囤全球不仅全部都是海外直采,有绝对正品保证,就连服务质量都是无法挑剔的!

比如这款戴森吹风机,就是京东买手去澳洲,香港,欧洲分别根据当地的最优产品组合去挑选和直采的,他们会根据地域不同的促销周期去采货,而且因为京东的销量大,国外经销商还愿意降低一些出货价!也因如此,京东才能拿到售价最低的货源。值得一提的是,因为美国和日本家用电压都是110V,而国内家用电压是220V,那么美国和日本版戴森吹风机产品如想在国内使用,必须使用变压器才行,为使消费者减少不必要的麻烦和负担,京东海淘买手是没有进行美国和日本版本产品的采买的,真是想的太细致周到了!

在了解京东平台情况的过程中,王小姐还发现了更多戴森产品的诱人信息,比如海外原装的配套支架和收纳包也不贵,分别是195元和95元,和吹风机一起全部买下来,才不到2000元。

顶配完整版的戴森卷发棒也令她爱不释手,京东海囤全球售价3280元,比国行价格低出370元。八种造型头,有了它,不同发质的女生,不论想要欧美风、日韩风、森女风还是摇滚朋克风,靠这个戴森卷发棒都能随心打造,成为百变仙女根本不在话下。也因打算入手这款卷发棒,王小姐又不得不削减了一些其他购物计划。

另外,王小姐还发现11月1日当天开始,京东将会发放百亿元的购物补贴,用户可以享受到千亿元的优惠!比如iPhone11 Pro+AirPods套装竟然在11月1日当天通过补贴可以节省1246元,实在让人不能不心动!

现在王小姐的京东购物车里,除了那支心仪已久的网红戴森吹风机,又多了很多其他的商品,看着自己的购物车,心满意足地等待着11月1日的到来。

11.11购物节发展到了今天,已经成为人们一年中最重要的节日之一,人们对于这个节日的需求,也不断升级、不断变化,像王小姐这样的资深网购爱好者也越来越多。要满足这些人,不仅需要电商平台有实实在在便宜的爆品,还要做到品种多样,当然最重要的一点是要赢得大家的信赖,就如同11.11京东全球好物节一样,成为好物、低价、好服务的新主场!

货真价实五折以下惊爆价 京东汽车摩托车11.11购车盛典明日开启

 

五折,甚至四折!从11月1日起,京东汽车摩托车11.11购车盛典盛大开启,吉利、宝骏、别克等品牌的超过18台热销车型,以及五本鸷道、新本CBF190R、春风250NK等10多辆爆款摩托车,共同参加五折及以下抢购活动。优惠力度空前、堪称最超值的爆款半价抢购,将会把这个11.11打造成为一场史无前例的购车狂欢盛宴!

五折以下惊爆价,重磅优惠史无前例

眼下,京东11.11全球好物节正在如火如荼地进行中,将有12亿件低价好物,包括2亿件反向定制产品;同时,京东将提供超级百亿补贴,实现千亿优惠,打造好物、低价、好服务的新主场。而在汽车领域,京东汽车摩托车11.11购车盛典即将火爆开启,每天半价及以下限量抢购汽车摩托车,消费者只需用一半乃至不到一半的花费就能买到心仪的好车。

参加活动的各款车型,全部根据市场的热销程度和消费者喜爱程度挑选而来,让消费者惊爆折扣享不停!其中,原价11.9万的吉利最热销SUV博越PRO,折扣价仅5万出头,原价近7万的最热销轿车车型帝豪,抢购价仅2.99万;更有低至1.98万的宝骏E100,彻底跌破市面底价;别克英朗等热销车型也名列五折抢购活动中。

活动将于11月1日正式启动,11月1日至11月11日活动期间,每天都将开启五折或四折抢购活动场次,火热程度空前绝后。具体情况为:1日一场, 20点; 4日的两场为10点、12点; 3日、6日、8日、9日、10日均为一场,时间均为10点;11月11日当天,将进行总计三场抢购,10点两场, 20点一场。

参加抢购的摩托车同样均为爆款,价格也同样为五折惊喜钜惠:原价17380的五本鸷道折扣价为8690,原价15980的新本CBF190R折扣价为7990,原价15900的春风250NK折扣价为7950,11月1日至11月11日每天都有不同时间点抢购场次。汽车摩托车抢购场次均可具体参考下图:

由于参加11.11购车盛典的汽车摩托车由品牌方/大型车商直接提供,京东汽车摩托车直接对接,通过线上渠道向低线城市市场下沉,保证无假货,保证真实性。最值得一提的是,抢购活动均为无门槛参与,且订金可退,让用户“放心抢购、无忧抢购”,减少抢购风险与心理负担。也正因如此,目前预约量呈直线飙升之势,截至10月31日,最受欢迎的一款车型吉利星越预约人数就已近万!

 

全面布局,打造一站式服务体验

此次半价售车,系京东汽车首次在京东11.11大促中销售整车。早在2010年,当时的京东商城就开展了汽车用品的零售业务;2017年,京东发力汽车后市场,向上游延伸形成B2B2C闭环;2018年6月,京东又新增汽车销售业务,完成整车、汽车后、汽车用品三大板块的整合。

在整车市场,京东汽车摩托车与众多主流主机厂密切合作,启动声势浩大的品牌营销推广活动,有效提升品牌曝光度,并通过京东平台实现潜在客户的触达。一位车企电商负责人表示:京东汽车摩托车的营销玩法丰富多样,帮助主机厂实现营销下沉,直接触达消费者,其平台口碑赢得了主机厂和消费者的信任与青睐,未来我们将与京东汽车摩托车展开更加深度的战略合作,让消费者省心、放心购车。

而在汽车后和汽车用品市场方面,京东汽车摩托车同样有众多举措。通过与海拉门店、马牌轮胎、3M汽车及博世的合作,加之今年3月成立的自营汽车配件用品设备品牌京安途,以电商零售+O2O的方式跑马圈地。而在2019年京东11.11期间,京东汽车摩托车密集开展了京东11.11专属升级权益、车主令牌、京车会等一系列活动,全面提升了车主的服务体验,赢得越来越多消费者的信赖与认可。

依托京东在品牌、数据、营销等多方面的优势,京东汽车摩托车将持续致力打造覆盖汽车全产业链的一体化交易平台和一站式服务。可以预料的是,在未来的汽车市场,京东汽车摩托车将成为一位具有颠覆力的玩家,为消费者带来更低的售价和更完善的服务体验!