京东买手赴澳牧场 10种烹饪测进口牛肉口感 为京东11.11“优中选优”挑好物

11月1日0点,“11.11京东全球好物节”火热开启,京东的好物、低价、好服务被全国数以亿计的城乡消费者分享。其中,京东生鲜数据再创新高,开场仅30分钟,成交额同比增长近6.5倍。

 

值得关注的是,作为京东生鲜牛肉品类的优质合作方,中国肉类品牌恒都在京东平台上的销售数据尤其亮眼。截至1日上午9点30分,恒都品牌销售额已超去年11月1日全天,同时间段销售金额比去年增长4倍。目前,恒都已成为京东生鲜肉禽冷冻品类销量第一品牌。

 

在销量飘红的背后,不得不提到京东生鲜买手对于每一件生鲜产品“百里挑一”的敬业付出,他们经常出差到万里之外的原产地,深入到牧场及生产车间实地考察,实地评测牛肉品质,只为帮消费者“优中选优”带来最适合中国人口味、最美味的生鲜产品。

 

京东11.11前远赴澳洲原产地 从源头监督品质 保证每一块牛肉品质上乘

在澳大利亚内陆的一家肉牛牧场,京东牛肉买手Bruce正在查看安格斯牛的养殖情况。“牧场拥有充足的降水和日照,地处‘黄金纬度’,一年四季青草茂盛多汁。这里的安格斯牛易肥育,养殖周期在2到3年,出肉率高,胴体品质好。”Bruce一边参观,一边用手机记留着关键信息。

“恒都”在澳大利亚的肉牛养殖基地

 

近年来,随着国人生活水平的提高和健康饮食意识的提升,高蛋白、低脂肪的牛肉已成为深受众多家庭喜爱的肉制品之一。在京东11.11正式拉开帷幕之前,Bruce就通过分析京东大数据,预测今年京东11.11大促期间,牛肉的销量将较往年会有爆发式增长。为此,他和品牌商恒都联系,要求尽快加大澳洲进口牛肉的供应量,充分保障京东用户在11.11期间能买到品质最好的牛肉。“我要求每一件在京东售卖的牛肉产品都‘优中选优’,为消费者提供最高品质的牛肉。” Bruce谈到当时备战11.11的想法和决心。

 

为了确保上架京东的进口牛肉品质,在11.11正式开始前两周,Bruce决定购买航班机票,亲赴恒都的澳大利亚牧场,对牛肉的产能和品质有更深度、全面的了解,并对产品的生产、加工等环节进行品质监督。

“恒都”在澳大利亚牧场的肉牛生长状况

 

“京东买手的职责,就是要从源头把控品质,包括肉牛养殖、加工生产、仓储运输等环节的监督。通过原产地溯源,以及亲自品尝和挑选牛肉,确保入库京东仓库的每一块牛肉都符合京东标准,并适合中国人口味、新鲜且营养价值高。”

 

以10种烹饪方式评测澳洲牛肉 只为选择最适合国人的食材

 

“中国是美食大国,对于牛肉的烹饪方式多种多样,而中国人的口味和西方也有一定的区别。” Bruce表示,“我来澳洲原产地牧场,不仅看加工厂规模、切割技术、冷冻效果、物流速度等生产指标,还会亲自烹饪和品尝不同类别、不同部位的牛肉,从中精挑细选,给中国消费者以最好的牛肉商品。”

 

Bruce参观完牧场后,请品牌商把自己带到镇上的一家华人超市,在这里他购买了丁香、桂皮、味精、酱油、料酒等中国人餐桌的调味品。随后他来到澳洲一家餐厅的厨房,用中国人喜欢的烹饪手段,包括炖、卤、酱、红烧、烤、煎、炒、涮等10种方式,不同维度考察了不同牛肉部位的口感和味道。

京东生鲜买手Bruce烹饪的牛肉

 

在Bruce看来,牛肉的高品质是筛选的前提,但优质牛肉是否符合中国人的烹调方式和口味偏好,只能通过自己来尝试了。大约一个多小时后,一锅香气腾腾的炖牛肉大功告成,瞬间肉香四溢。Bruce一边品鉴,一边继续用手机记录:“从外观看,牛肉出锅后色泽较深,纹理细致;品尝后肉质紧实,口感较韧,富含肉味,汤汁丰富……”经过两天的澳洲溯源之旅,Bruce精选出了最适合中国消费者的几款牛肉,作为今年京东11.11的爆款重点推荐给消费者。第三天一早,他又匆匆赶赴机场,回到北京继续为京东11.11备战。

 

据悉,今年11.11期间,京东为消费者准备了12亿件低价好物,每款好物都由京东买手根据消费者需求精挑细选而来。可以说,京东是高品质商品最集中的综合电商网站,也是选品最精、品控最严的电商网站,这都离不开京东买手团“百里挑一”、从源头把控品质的努力。在今年京东11.11期间,京东生鲜开展了全品类满299减150大促,还有许多好物参与了京东“超级百亿补贴、千亿优惠”计划,全力打造生鲜产品好物低价主场。

兰雀德国进口牛奶竟打2.8折 京东11.11要推全网最低价

随着京东11.11超级百亿补贴的开启,一大批全网最低价的爆款商品走进了消费者的视野,而兰雀德国原装进口脱脂牛奶就是其中之一。在京东11.11期间,兰雀推出了德国原装进口脱脂高钙纯牛奶的超级爆款,从69元直降至19.9元的全网最低价,成为品质牛奶助力京东11.11的典范,满足了更多消费者对“一杯好奶”的需求。

 兰雀脱脂牛奶券后到手价仅为19.9元

 

主打健康 京东+兰雀推全网最低价脱脂牛奶

京东致力于把今年的11.11打造成好物、低价、好服务的新主场。整个11.11期间京东将为消费者带来12亿件低价好物,包括2亿件反向定制产品。同时,京东还为消费者提供了超级百亿补贴,实现千亿优惠;其中,为PLUS会员至少省90亿元。超级百亿补贴计划为消费者带来了京东11.11史上最大的优惠,也为更多优质产品的脱颖而出准备了充分条件。

此次参与超级百亿补贴的爆款兰雀德国原装进口脱脂高钙纯牛奶,是兰雀牛奶的明星产品之一,源自德国北纬黄金奶源带,并获得了德国科技和欧盟高技术标准的双重加持,实现了品质的极致提升。在营养补充能量的同时,这款牛奶保证了更健康的品质、更美味的口感,成为消费者工作、生活的“能量补给站”。而在京东11.11超级百亿补贴的支持下,兰雀德国原装进口脱脂高钙纯牛奶打造了全网最低的惊爆价格19.9元 24盒脱脂好奶,可谓绝无仅有。

        兰雀德国原装进口脱脂高钙纯牛奶

除了德国原装进口脱脂高钙纯牛奶,兰雀还将于11月8日在奥地利驻华使馆举行进口有机纯牛奶「优尼赋」「优尼特」的新品发布会,产品拥有欧盟有机认证、绿色有机食品双认证,富含优质蛋白、高钙、天然DHA、充分满足了消费者多样化的消费需求,并同时在京东平台首发亮相。

深度合作 京东成兰雀新品首发首选平台

在高品质产品的基础上,兰雀与京东展开了深度合作,实现了品牌、渠道、业绩的快速增长。在2018年京东618活动中,兰雀跃升至牛奶单品类销量进口品牌第一名;在2019年3月举行的京东进口牛奶排位赛中,兰雀也是一举夺魁,成为京东乳品品牌中的“黑马”。

 

兰雀创始人兼首席执行官林锋认为,与京东的合作始终充满创新力,京东聚焦与兰雀的品牌营销创新、用户培育沉淀,全方位深度战略合作,在平台、数据、技术方面给与兰雀强大支持,使兰雀在数字化环境下运营,打开了进口牛奶市场新格局。期待双方在未来碰撞出更多的火花。

11.11京东超级百亿补贴来袭  冈本001开启“1?元”时代 

随着京东11.11全球好物节的启动,京东11.11超级百亿补贴活动也已经上线,为消费者带来了众多全网最低价的超级惊喜好物,而冈本001避孕套就是其中之一。在京东和沃尔玛的双重加持下,这款产品从59元直降至14元,成为爆品中的爆品。

 

冈本001作为集冈本科技之大成的标志性产品,通过沃尔玛京东海外官方旗舰店原装进口进入中国市场,有效保障了产品的品质,也得到消费者的高度信赖与认可。在京东平台上,该商品评论量高达1.9w+,好评率更是达到了99%,成为名副其实的行业爆品。

 

为了迎接京东11.11,店铺将冈本001定为参加超级百亿补贴的重点产品之一,与京东共同打造了全网最低价,充分体现了京东11.11“好物享低价”的理念。此次,通过京东与沃尔玛的多轮沟通,在11月1日和11月11日秒杀环节,消费者可通过超级百亿补贴,领取 39减25元的优惠券,原本59元的冈本001券后价仅为14元,打破历史记录,同时打造了全网最低价。

据悉,此次参加11月1日和11月11日秒杀的冈本001产品,将从京东广州南沙保税仓及时发货,通过京东物流2至3天即可拿到手中,将“服务更放心”落到了实处,有温度更有速度。

今年11.11京东拿出最大诚意,意图把京东打造成好物、低价、好服务的新主场。在冈本001之外,京东11.11还将为消费者带来12亿件低价好物,包括2亿件反向定制产品。同时,京东提供的超级百亿补贴,千亿优惠覆盖了消费品、时尚、居家、电脑数码、家电等众多品类;其中,为PLUS会员至少省90亿元。

    

 

 

京东押宝成功?双11中国原生态猪肉遭疯抢

 

在近期猪肉价格暴涨的趋势下,猪肉始终是人们关注的焦点。为了让消费者吃到更高品质的猪肉,京东提供从销售渠道到全程冷链、再到技术的全链条扶持,要让中国原生态猪肉重回国人餐桌。

事实证明,消费者对高品质猪肉的需求也在看涨,11月1日当天,京东生鲜共销售出24吨黑猪肉,成交额同比增长500%。其中,中国原生态猪的代表精气神山黑猪占据了30%销量份额。同时,得益于京东史上最大力度的11.11优惠政策,以及京东对精气神山黑猪全产业链环节的深度参与,精气神山黑猪在京东11.11期间的价格大幅优惠,成为猪肉价格持续上涨的“终结者”。

 

 

11.11京东全球好物超级百亿补贴,给人真实惠

尽管双11对于大多人而言,已经成为商家打折促销活动的代名词,但商家想要真正触达到更加广大的消费者,不仅需要追溯每一位消费者的需求,更要带来真切的优惠。在今年京东11.11全球好物节期间,京东推出了超级百亿补贴、千亿优惠计划,面向数亿消费者,通过众多秒杀爆品、大额神券、预售会场定金膨胀不止5倍等形式,让用户每天在多个会场、多个频道全方位感受京东11.11主场力度。

 

在最近猪肉价格不断飙升,人们每次买猪肉时,看到不断变化的猪肉价格,总免不了要唏嘘一番的情况下,京东11.11通过超级百亿补贴、千亿优惠,让消费者以更加实惠的价格买到了曾经“看价却步”的猪肉,让猪肉价格更加亲民。也正因此,精气神山黑猪11月1日当天京东生鲜售出的24吨黑猪肉中,就占据了30%销量份额。

 

京东精选中国原生态猪肉绿色生态养育带来高品质

随着人们的生活水平的日益提高,消费需求不断升级,对于购买商品品质的要求也在不断地提高,尤其是在吃、穿、住、行等方面。其中对于吃的需求,人们已经不仅仅满足于吃饱、好吃,还要吃的生态、健康。京东显然早已察觉到了人们需求的变化,要让中国原生态猪肉重回国人餐桌。2017年,中国原生态猪的代表精气神山黑猪,作为唯一的黑猪品牌入驻京东7FRESH,正是瞄准了人们对于吃的需求升级。

 

精神气山黑猪不仅肉质十分香嫩,还有着如同顶级牛肉一样的大理石纹。这完全得益于它们生态健康的养殖方式,全部在东北长白山林间散养,以东北黑土地上的优质作物为食,比如玉米、大豆或山间野菜野果等,居住环境也是十分开阔、干净、舒适的猪舍,并且每头猪至少要饲养300天以上才能出栏。

 

 

由此可见,中国原生态猪肉成为今年双十一的销量新爆款,真实地反应出了人们对低价、好物、好服务的真正需求。京东将今年的京东11.11打造成了好物、低价、好服务的新主场,不仅仅是猪肉生鲜,在整个京东11.11期间还将有12亿件低价好物参与其中,让人们享受到京东11.11超级百亿补贴、千亿优惠给自己生活带来的福利。

京东要让中国原生态猪肉重回国人餐桌,双十一推低价原生态猪肉

今年的双十一,有一大批人的目光聚焦在猪肉上。不断上涨的猪肉价格不仅牵动着全国的经济,还牵动着国民的饮食与生活质量。如今,纯工业化养殖的猪肉一统餐桌。但在注重安全、健康、自然的消费者眼中,模拟原生态方式养殖的猪肉无疑是更好的选择。

为了让消费者吃到更高品质的猪肉,京东给予了原生态养猪产业链全链条的支持,要让中国原生态猪肉重回国人餐桌。今年,得益于京东11.11超级百亿补贴、千亿优惠,京东联手中国原生态猪的代表精气神山黑猪,展开了一场史上最大规模低价促销战,让消费者可以尽情购买低价好猪肉。今年贴不起的秋膘,京东帮你贴!

 

京东超级百亿补贴买中国原生态猪肉——价格低

让消费者以真低价买到好商品,就需要平台、商家在严把质量和品质的基础上,能提供实实在在的补贴和优惠。今年的双十一,京东就做出了一次声势浩大,而且拳拳到肉的优惠福利。

在整个京东11.11期间,京东将推出12亿低价好物,提供超级百亿补贴,实现千亿优惠,为PLUS会员至少省90亿元。同时,作为高品质消费的主阵地,京东在这个京东11.11将推出众多秒杀爆品,以及每天可领的大额神券、单人最高1111元的“城城分现金”、预售会场定金膨胀不止5倍等多种优惠形式,继续让消费者尽享爆品好物。京东首推的长白山精气神山黑猪也参与其中,部分优质爆品在11.1当天推出了五折优惠,极大地满足了消费者对优质低价猪肉好物的需求。

如此给力的京东优惠,也给价格不断飙红的猪肉价格,进行了一次降温。除了猪肉,京东生鲜还携手7FRESH七鲜超市,在今年京东11.11为消费者准备了20万吨生鲜食材,并释放了全品类满299减150等大促信息,让我们餐桌的每一个角落都物超所值,真真切切地为我们带来了实惠。

 

生态+智能养黑猪——京东赋能中国原生态猪肉品质好

2017年,精气神山黑猪作为唯一的黑猪品牌入驻京东7FRESH,并于次年获得优质供应商称号。此后,京东7FRESH联合吉林精气神“山黑猪”品牌达成股权投资战略合作。在京东7FRESH强大的资源优势下,精气神山黑猪正在向着“国民猪肉”的品牌目标迈进,将高品质、健康安全的猪肉产品送到消费者的餐桌。

 

长久以来,进口猪因其“增重快、饲料报酬高、瘦肉率高”等特点成为国内种猪厂的主要品种。但5-6个月的生长时间,完全不足以让猪肉内的脂肪充分沉淀,进而影响到口感。同时生猪饲养方式工厂化,饲料中添加了大量的有害添加剂,食品安全危机四伏。

而精气神山黑猪作为中国原生态猪的代表,则是生态养殖,它们在长白山山林中散养,有着十分清洁、宽敞的猪舍,以东北黑土地优质农作物如玉米、大豆,或是山间野菜野果作为饲料,并且至少养足超过300天才能出栏。这种生态的生长环境,让猪肉具有与顶级牛肉一样的大理石纹,肉质香嫩无比,肉香、油香兼备,尝一口就把你带回归儿时的记忆。

通过京东的帮助,精气神山黑猪还建立起了“农田到餐桌”的现代智能生产体系,不仅在养殖地区设有现代化神农物联网设备,还应用了京东的“猪脸识别”技术、区块链防伪追溯平台,让消费者知道所吃的每一块猪肉的安全健康情况,为产品提供了可追溯的保障。

 

京东11.11全球好物节已经拉开帷幕。通过更有强度的价格补贴,更加优质的商品与服务,京东实实在在地为消费者的生活带来了实惠和保障,将京东11.11打造成了好物、低价、好服务的新主场。京东也将通过提供从销售渠道到全程冷链、再到技术的全链条扶持,让中国原生态猪肉重回国人餐桌。

新闻晚知道:今天你可能错过的大事儿

① 桂林航空事件后续:高层集体受罚
② 英国议会下院选出新议长林赛·霍伊尔
③ 国家市监总局网监司司长:电商平台“二选一”违法

【热议】桂林航空事件后续:高层集体受罚,涉事机长建议吊销飞行执照

11月5日,澎湃新闻记者获悉,桂林航空内部下发了一份《关于给予桂林航空乘客进入驾驶舱违规事件责任人处分的通报》。通报显示,除涉事机长被终身停飞、相关机组成员被停飞12个月外,桂林航空的董事长、总经理、维修副总经理、原安全总监、飞行部总经理等多名高层也被处分并扣罚工资。详情>>

【国际】英国议会下院选出新议长,他承诺做到“中立”且“透明”

据BBC报道,当地时间11月4日,英国议会下院举行新议长选举。经过四轮投票,议会下院副议长林赛·霍伊尔当选新任议长,接替10月31日离职的约翰·伯考。面对“脱欧”闹剧,霍伊尔承诺给议会带来平静,做一个“中立”且“透明”的议长,“议会下院将发生改变,变得更好”。详情>>

【财经】三个月来首次,在岸、离岸人民币汇率双双收复“7”关口

11月5日15时46分左右,离岸人民币对美元汇率升破7关口,最低报6.9997,日内升值超过300个基点,随后离岸人民币进一步走高。16时30分,人民币对美元即期汇率16时30分收于6.9975,为8月5日以来破“7”新高。详情>>

【财经】国家市监总局网监司司长:电商平台“二选一”违法

“双11”前夕,国家市场监管总局网络交易监督管理司司长梁艾福指出,互联网领域的“二选一”、“独家交易”是《电子商务法》明确禁止的行为,也违反《反垄断法》、《反不正当竞争法》,国家市场监管总局将对各方反映强烈的“二选一”依法开展反垄断调查。详情>>

【科技】小米发布小米CC9 Pro,售价2799元起

11月5日,小米发布了小米CC9 Pro。采用五摄像头配置,DXOMARK评分121分,与华为Mate 30 Pro持平。配置方面,小米CC9 Pro采用了高通骁龙730G处理器,搭配了5260mAh容量的电池,支持30W快充,65分钟可充满电。6GB+128GB版本售价2799元。详情>>

红板报编辑部
2019.11.05

Teens on TikTok have no clue they’re perpetuating racist stereotypes

By Brianna Holt 
TikTok is stoking a pop culture phenomenon rooted in a terrible history.

 

When TikTok launched in 2016, the Chinese app had to carve out a space alongside already popular video-sharing platforms like Instagram, Musical.ly, and Dubsmash. Just two years later, TikTok became the world’s most-downloaded app, surpassing Instagram in 2018.

TikTok is known for its trending internet challenges—like the Haribo Challenge, Fake Travel Challenge, and Raindrop Challenge—with the stunts oftentimes screen-recorded and then posted to other social media platforms like Twitter and Facebook. The Chinese-built app also has created a new wave of internet personas, like E-girls and E-boys. But if TikTok is a place where internet memes with teenage appeal get turned into videos featuring real-life teens, it’s also a place where the phenomenon of white teens perpetuating racist stereotypes is on the rise.

Blackface without the face paint

Videos from TikTok are surfacing all over the internet, oftentimes featuring white teens imitating stereotypical lifestyles or characteristics of black people or other people of color. As they nonchalantly change their accents, use appropriated slang terms, and demonstrate certain mannerisms for comedy, it’s obvious there is a gap in their understanding of, and respect for, different cultures. Videos of mostly young white teens portraying fictitious minority characters for the mere purpose of entertainment aren’t only cringe-worthy, offensive, and weird—they perpetuate racist cliches.

A plethora of young white women like Woah Vicky, who masquerade as black women on Instagram, have made names for themselves on social media for their heightened culture appropriation. It’s not altogether different from what happened to Rachel Dolezal, the white woman who passed as a black woman for years and held leadership positions in black community organizations. While the videos populating TikTok tend not to show teens wearing blackface or blatantly referring to themselves as black people, their stars are taking everything but the burden of what it is to be black in America while simultaneously using black culture as a way to grow their own social following.

A deep-rooted history

The obsession with black culture by white people has been an uncomfortably bizarre phenomenon for decades, but portrayals of black people by white people for entertainment purposes goes back even further. Blackface has many forms, but we typically only associate it with non-black people using makeup to portray a black person. In order to understand how the perhaps non-malicious but also unconsciously racist trend of imitating or pretending to be black on social media, without painting your face, is also a form of blackface, one must first understand the history of blackface and its relationship to white identity.

Emerging in the US in the 1820s, blackface often appeared in minstrel shows that depicted people of African descent in comical forms. After the Civil War, when racial tensions were especially heightened, blackface became crueler than ever and was often performed at “coon shows.” During these minstrel shows, black people were portrayed as lazy, stupid, ignorant, criminal, and hyper-sexual. The impact of these shows has lasted for decades, creating harmful stereotypes widely seen in advertising, propaganda, literature, and film. Jim Crow, which inspired the name given to the Jim Crow laws of the American South, was actually one of the first fictional blackface characters recorded in popular culture, often paired with exaggerated African American jargon, painted-on large lips, and unintelligent behavior.

The cultural dynamics got even more complicated  in the early 20th century, when people from other ethnic groups began using blackface either to exert their social rank over that of black people, or in a bid for acceptance by other white people. It was used by Irish, Italian, and Jewish performers, for example, in order to signal that they, too, were deserving of the privileges of being white in America, and to dissolve their own ethnic tensions. In his book Love & Theft: Blackface Minstrelsy and the American Working Class, cultural historian Eric Lott describes the transformation of blackface as an act that “assuaged an acute sense of insecurity by indulging feelings of racial superiority.” European immigrants needed to prove their whiteness and what better way to do so than showcasing that they were not as low as African Americans?

It was also around this time that white women could be found using blackface as a way to get into show business, oftentimes singing in black dialect and acting like black women in their roles. In some instances, there was an underlying sense of appreciation for black culture by those who put on blackface. Actors and jazz musicians recognized the talent of black artists and aspired to match their aptitude. But they simultaneously mocked them, creating a strange combination of obsession and bigotry.

More recently, when public figures like Virginia governor Ralph Northam and his state attorney general Mark Herring were exposed for  having worn blackface as undergraduates, the internet shamed them and called for the cancelation of their political careers. Meanwhile, when teens on TikTok act as if they are black, with their made-up mannerisms, dialects, and jargon, we call it a trend.

But what is the difference between their portrayal and that of the actors in minstrel shows? Where is the outrage that followed the revelations about the college antics of our elected officials?  All of these groups would mock a community they are not a part of, for their own personal gain or as a form of entertainment.

Social media meets segregation

Is TikTok specifically responsible for the rise in digital blackface? Not exactly. The more likely culprit is mass-media consumption, combined with stubbornly segregated schools and neighborhoods.

According to a report from UCLA’s Civil Rights Project, in 2016, 40% of African American students in the US were in schools with 90% or more students of color. This isn’t just the legacy of racism in the US South; the UCLA group finds that New York is consistently one of the most segregated states in the nation.

Access to other cultural groups can be found online, of course. However, the access is limited and usually not a direct educational exchange, often inhibiting, rather than cultivating, a deeper understanding of other groups. Many teens learn about other cultures from the media they’re constantly consuming, rather than having real-life relationships and friendships with people who belong to the cultures they’re tapping into. As a result of their real-life segregation paired with their access to social media, not only are young people unconsciously perpetuating racist stereotypes, they’re appearing foolish to millions of people online in the process.

For example, in these two videos (one and two) that have gone viral on social media, several young white people are seen throwing up gang signs, seemingly unknowingly, as a funny trend. It can be assumed that they saw these signs somewhere online, thought they were cool, and taught them to their friends. They may very well know nothing of the meaning or connotation of these signals—context that probably would be provided in a more diverse circle. But who is available to let them know the actual meaning  of what they’re doing, if their schools, neighborhoods, and social circles are not diverse?

More work to do

It’s not enough for us to assume Gen-Z is the most “woke” generation or that their access to different people online will dissolve racism. While many of these teens would never dare paint their face black, and probably would not hesitate to go online and call out someone who did, they clearly don’t see the similarity in their “comical” recorded actions. They may not have ill intentions, but it is apparent that their understanding of racial stereotypes has not evolved.

Moreover, if these young TikTok users believe the stereotypes they see in movies, TV shows, or even on their social media apps are an accurate representation of black people as a whole, then that’s a huge signifier that upcoming generations are not as integrated as we think.

Optimistically, the preponderance of TikTok users obsessed with “acting black” perhaps suggests that black culture is cool, exciting, and something a lot of people wish to be a part of but don’t know how to emulate appropriately. But these teens are making the mocking of cultures a part of their own culture. And even if the intention is not to be racist or harmful, the legacy of blackface ensures that it is.

Tales From the Teenage Cancel Culture

What’s cancel culture really like? Ask a teenager. They know.

By Sanam Yar and

 

Anthony Freda

A few weeks ago, Neelam, a high school senior, was sitting in class at her Catholic school in Chicago. After her teacher left the room, a classmate began playing “Bump N’ Grind,” an R. Kelly song.

Neelam, 17, had recently watched the documentary series “Surviving R. Kelly” with her mother. She said it had been “emotional to take in as a black woman.”

Neelam asked the boy and his cluster of friends to stop playing the track, but he shrugged off the request. “‘It’s just a song,’” she said he replied. “‘We understand he’s in jail and known for being a pedophile, but I still like his music.’”

She was appalled. They were in a class about social justice. They had spent the afternoon talking about Catholicism, the common good and morality. The song continued to play.

That classmate, who is white, had done things in the past that Neelam described as problematic, like casually using racist slurs — not name-calling — among friends. After class, she decided he was “canceled,” at least to her.

Her decision didn’t stay private; she told a friend that week that she had canceled him. She told her mother too. She said that this meant she would avoid speaking or engaging with him in the future, that she didn’t care to hear what he had to say, because he wouldn’t change his mind and was beyond reason.

“When it comes to cancel culture, it’s a way to take away someone’s power and call out the individual for being problematic in a situation,” Neelam said. “I don’t think it’s being sensitive. I think it’s just having a sense of being observant and aware of what’s going on around you.”

The term “canceled” “sort of spawned from YouTube,” said Ben, a high school junior in Providence, R.I. (Because of their age and the situations involved, The New York Times has granted partial anonymity to some people. We have confirmed details with parents or schoolmates.)

He talked about the YouTuber James Charles, who was canceled by the platform’s beauty community in May after some drama with his mentor, Tati Westbrook, also a YouTuber, and a vitamin entrepreneur. That was a big cancellation, widely covered, that helped popularize the term. Teenagers often bring it up.

Ben, 17, said that people should be held accountable for their actions, whether they’re famous or not, but that canceling someone “takes away the option for them to learn from their mistakes and kind of alienates them.”

His school doesn’t have much bullying, he said, and the word carries a gentler meaning in its hallways, used in passing to tease friends. Often, the joke extends beyond people. One week, after students were debating the safety of e-cigarettes and vaping, some declared that Juul was canceled.

[Here’s what Barack Obama has to say about cancel culture.]

It took some time for L to understand that she had been canceled. She was 15 and had just returned to a school she used to attend. “All the friends I had previously had through middle school completely cut me off,” she said. “Ignored me, blocked me on everything, would not look at me.”

Months went by. Toward the end of sophomore year, she reached out over Instagram to a former friend, asking why people were not talking to her. It was lunchtime; the person she asked was sitting in the cafeteria with lots of people and so they all piled on. It was like an avalanche, L said.

Within a few minutes she got a torrent of direct messages from the former friend on Instagram, relaying what they had said. One said she was a mooch. One said she was annoying and petty. One person said that she had ruined her self-esteem. Another said that L was an emotional leech who was thirsty for validation.

“This put me in a situation where I thought I had done all these things,” L said. “I was bad. I deserved what was happening.”

Two years have passed since then. “You can do something stupid when you’re 15, say one thing and 10 years later that shapes how people perceive you,” she said. “We all do cringey things and make dumb mistakes and whatever. But social media’s existence has brought that into a place where people can take something you did back then and make it who you are now.”

In her junior year, L said, things got better. Still, that rush of messages and that social isolation have left a lasting impact. “I’m very prone to questioning everything I do,” she said. “‘Is this annoying someone?’ ‘Is this upsetting someone?’”

“I have issues with trusting perfectly normal things,” she said. “That sense of me being some sort of monster, terrible person, burden to everyone, has stayed with me to some extent. There’s still this sort of lingering sense of: What if I am?”

Alex is 17, and she hears the word “canceled” every day at her high school outside Atlanta. It can be a joke, but it can also suggest that an offending person won’t be tolerated again. Alex thinks of it as a permanent label. “Now they’ll forever be thought of as that action, not for the person they are,” she said.

“It’s not like you’ll sit away from them at lunch or something,” she said. “It’s just a lingering thought in the back of your mind, a negative connotation.”

During a mock trial practice a couple of weeks before a big competition, the song “Act Up” by City Girls was playing. One of Alex’s teammates, who is of Indian descent, rapped along with the lyrics, which include a racist slur.

The students, who until that point had been chatty because their teacher wasn’t in the room, went silent. “I was the only black person in the room,” Alex said.

Alex and another friend on the team explained to their teammate why he shouldn’t have used that word. “We’re a team, so we can’t have tension exist there,” she said.

He said he understood why they were uncomfortable but that it wouldn’t necessarily prevent him from using it again when singing along. He wouldn’t take it back.

“You’re canceled, sis,” her friend told the teammate. It was partially to lighten the mood, but also partly serious.

“It’s a joke, but still, we understand you have that opinion now and we’re not going to get closer,” Alex said.

Despite his initial tough stance, the teammate didn’t rap the word again, and Alex said that he had remained respectful during practice. The team took ninth and 11th place at the competition.

It was orientation day for freshmen at Sarah Lawrence College, where one new student was unnerved by a social justice group’s presentation. The presenters discussed pronoun use and called on the entering freshmen to “‘battle heteronormativity and cisgender language,’” the student said.

Even if you accidentally misgendered someone, the new students were told, you needed to be either called out or called in. (“Called in” means to be gently led to understand your error; call-outs are more aggressive.) The presenters emphasized that the impact on the person who was misgendered was what mattered, regardless of the intent of the person who had misgendered them.

The freshman thought back to a time when her father had misgendered a friend of hers. Her father had asked her to apologize on his behalf. She did. “‘I only get mad when people intentionally try to misgender me because they feel like they have to correct who I am,’” she recalled her friend saying.

Sarah Lawrence has fewer than 1,500 undergraduates. One upperclassman she became friends with said that she had been canceled in her own freshman year.

But, this upperclassman said, the politics enforced through cancellation don’t always fit neatly into the social dynamics of college.

“I think where it loses me, we’re taking these systems that are applying huge abstract ideas of identity’s role and we’re shrinking it into these interpersonal, one-on-one, liberal arts things,” the upperclassman said.

Among the upperclassman’s friend group now, the idea of cancellation is “basically a joke.” Too many people had been canceled. At a recent party the upperclassman had attended, one guy said, “‘If you haven’t been canceled, you’re canceled.’”

One night during Mike’s freshman year at a New York state college, he and a group of friends were headed to a party downtown. As they were waiting for their Uber, someone cracked a political joke, and then the casual conversation turned confrontational. One of Mike’s friends asked his roommate, D, if he was a Trump supporter.

D had a history of making the group uncomfortable. Mike and their mutual friend Phoebe said that he would make sexist, homophobic and racist remarks in past hangouts.

D said he did support the president — an anomaly in their liberal friend group — and “blew up” at the friend who asked the question. When the friend tried to change the subject, he became more upset. Mike stepped between the two to defuse the situation. “He got in my friend’s face, and that was the last straw,” Mike said.

He tried to cool D down; it didn’t work. D called Mike a homophobic slur, multiple times. The group split up. Mike didn’t return to his dorm that night, staying at a friend’s place instead.

“Even before this, we could tell, if I weren’t roommates with him, we wouldn’t have been friends,” Mike said. “So that was the breaking point for me, him saying that when I was sticking up for him.”

D left an apology note on Mike’s desk, which mostly tried to “justify his actions,” Mike said. “That set in my mind that he didn’t really feel bad about what he did,” he said. “He just felt bad for himself, that he would be looked at in a different light.”

A couple of days later, Phoebe, Mike and D sat down and D repeated the apology. Phoebe and Mike heard him out but said it didn’t clear him of wrongdoing and that he would have to demonstrate that he was different now. Both said that while D appeared sad about losing his friends, tearing up during their discussion, he didn’t show remorse.

Other friends didn’t accept the apology. “We wouldn’t tolerate it anymore, we cut him out of our lives,” Phoebe said.

Thus canceled, D moved from sadness to frustration and anger, Phoebe said. He grew “very bitter,” she said. She noticed that he had unfollowed and blocked the group on Snapchat and other social media a few weeks later.

“He did feel bullied by this whole canceled idea,” she said. “But in this case, no one felt bad doing it, because he didn’t really take responsibility for a lot of the things he said.”

Mike, though, still lives with D. He had signed on to live with him before the ordeal. They don’t speak. D has stopped acknowledging Mike and most everyone from their old group. “I’m definitely not living with him next year,” Mike said.

Phoebe managed to keep things civil. “Every time we see him, I still say hi,” she said. Sometimes, but not always, he nods or says hi back.

原文链接:https://www.nytimes.com/2019/10/31/style/cancel-culture.html

12大类指标剔6万商品 上千人次参与检查检测:京东实施史上最大规模11.11质检行动

11月1日, 11.11京东全球好物节正式开启的第一天,“京东质量督查联盟”签约仪式在北京举行,这也标志着京东品控部门通过实施商品质量指数筛选、溯源检查、入仓检测、神秘抽检四大举措全面强化京东11.11期间全链条的品质管控。

“京东质量督查联盟”由包括权威质检机构和行业协会在内的36家机构组成。在大促前和大促期间,京东品控专家协同联盟内质检机构专家前往全国各地的京东仓库和京东平台上销售的品牌的生产源头,驻仓、入厂对近万个品类的商品进行现场监督检查和抽查抽检,以保障消费者产品品质。大规模邀请专业机构在大促期间前往电商仓库及品牌商工厂进行全产业链检查抽检,这在电商行业尚属首次。

京东质量督查联盟”由包括权威质检机构和行业协会在内的36家机构组成

 

汇集最多高品质商品 四道关把好京东11.11商品品质“”

 

京东零售集团平台生态部品质提升部负责人孙彬在联盟成立仪式上介绍,京东之所以成为最受用户信赖的综合零售平台,汇集最多高品质商品,京东实施行业领先的“全链条品控措施”是重要的保障举措。今年京东11.11前,京东品控部门全面强化了包括商品质量指数筛选、溯源检查、入仓检测、神秘抽检四大举措的全链条品质管控。

今年京东11.11前夕,京东首次将“商品质量指数”作为报名参加大促的门槛,这套指数包括消费者评论、退换修、客诉、京东及政府相关部门检测结果等12大类指标,京东品控部门按照这12大类指标评估,只有成绩优异的品牌和商品才能进入今年的京东11.11大促,即使合格但不够优异的禁止参与大促,经过评估筛选,6万件商品被剔除出11.11大促。

 

在用商品质量指数进行评估筛选的同时,在品牌商生产备货阶段,京东品控团队就与“京东质量督查联盟”中的第三质检机构专家前往1000个生产源头和工厂车间进行溯源检查,现场核实品牌商的经营能力,商品品质管控能力;同时,对生产环节中的关键质量点进行监督审核,对商品进行现场抽查检测。

品牌方通过以上两道关后还要接受“入仓检测环节”。在商品进入京东仓库的时,京东品控团队联合“京东质量督查联盟”中的第三方质检机构的质检专家对商品进行拆箱抽检,现场对商品质量进行检查和检测,品质合格的商品才能进入京东的仓库,入仓检查覆盖京东平台几乎全部品类。

在此后的销售环节,京东还会有随机的“神秘抽检”,在11.11大促前后,神秘抽检的力度和频次将比日常提升200%。所谓神秘抽检,就是京东邀请第三方机构人员担任“神秘买手”,匿名购买京东商品,收货后送往检测机构。神秘抽检覆盖京东平台上销售的所有品类,涉及诸如致病微生物、耐磨性等数千个检测项目,神秘抽检一旦发现问题,京东会对商家采取约谈、处罚违约金、下架、关店、停止合作等处罚举措。

京东零售集团平台生态部品质提升部负责人孙彬现场介绍京东品控模式

 

36家行业协会和质检机构加盟 打造京东11.11好物低价好服务的新主场

 

据孙彬介绍,这次11.11京东全球好物节,京东将主动接受质量督查联盟全面监督。联盟成员既包括“国字头”的行业协会,也有SGS这种国际公认的检验、鉴定、测试和认证机构,还有中国质量认证中心(CQC)这类国内权威机构,以及中国家电研究院、国家珠宝玉石监督检验中心(NGTC)这样的各个领域的专业检测机构,这些机构可谓是质检机构中最高规格“军团”。

事实上,在此次联盟成立之前,京东与这些检测机构的合作其实早已各自展开。据SGS通标电商业务团队负责人贾佳现场介绍,作为京东集团的金牌质检服务商,SGS自2016年起就与京东进行抽检合作,针对京东纺织品及鞋类、玩具及婴幼儿用品、家居及轻工产品、电子电气、农产食品、化妆品及个人护理等类目提供从最初的供应商实地认证到神秘抽检、自愿性认证等全方位合作。

除此以外,京东还联合SGS等质检机构制定了入仓审核的标准体系规范,对到库商品进行开仓验货、感官评估等,将相关品类的商品管控前移到产品入仓环节,只有质检合格的产品才能按规定进入到京东集团各个仓库。

京东零售集团平台生态部品质提升部负责人孙彬,

SGS通标电商业务团队负责人贾佳

 

作为中国第三方检测与认证服务开拓者和领先者的华测集团,则与京东有着更长的合作历史。据华测集团北方区总裁陈彦长介绍,多年来,华测与京东在开放平台、自营、自有品牌、线下门店和仓储五大领域均有合作,合作项目涵盖商品抽检、工厂审核、生鲜快检、标签审核、仓库巡查等多个类别,并完全覆盖了京东质控的所有食品类目。

京东零售集团平台生态部品质提升部负责人孙彬,

华测集团北方区总裁陈彦长

 

事实上,高品质、有保障也成为消费者更愿意上京东购物的一个重要原因。今年的“11.11京东全球好物节”开启还不到一个小时,京东便呈现全品类爆发,家电、3C、快消等传统优势品类依旧领跑,时尚、家居、美妆、生鲜等高增长品类再创新高,健康、汽车等服务品类的销售也继续保持高热度。

而这次史上规模最大的11.11质检行动将进一步将今年的京东11.11打造成好物、低价、好服务的新主场。

一个月飞行绕地球一圈,全世界最让人羡慕的职业在忙什么?

 

今年“京东11.11全球好物节启动发布会”上,多位京东买手团团长为大家揭秘了11.11好物低价背后的精彩故事。买手可谓被称为“全世界最让人羡慕的职业”,其实他们背后的忙碌和辛苦程度超乎你想象。今年京东11.11全球好物节推出了12亿件低价好物,这其中的每件商品都经过京东买手百里挑一。

每当夜幕降临,京东买手们依旧凭借心中理想的光,不懈努力备战京东11.11,只为给消费者带来最好的购物体验。一起来看看他们在各个场景中的“夜生活”吧。

 

燕窝买手:辗转于全球全部产区燕窝工厂中 力求找到质量最优的工厂

傍晚7点,印尼街道的路灯渐渐亮了起来,京东健康买手Allen正在执行着一项“神秘使命”。他刚刚潜伏到一家当地小有名气的燕窝工厂,正以普通采购员的身份摸底暗访这家工厂的环境质量、加工条件、原材料等情况,评估其能否为中国消费者提供质量可靠、安全放心的燕窝,给即将到来的京东11.11准备更多好物。

印尼是全球燕窝的最大产地,但要在这里找到品质上佳的燕窝佳品并非易事。Allen谈到,“印尼的燕窝工厂有数千家之多,大多是家庭作坊,不仅产量小、品质也难以保证。为此,我们在印尼乃至马来西亚、泰国所有燕窝产区不断辗转,用最挑剔的眼光寻找质量最优的燕窝工厂,从亚硝酸盐、唾液酸、高度、长度等层层筛选,严格把关。经过千挑万选,我们才寻找到了当地产量稳定、质量优质燕窝工厂——印尼同亨。”

京东健康买手在燕窝工厂探寻高品质燕窝

找到安全的工厂只是第一步,作为燕窝的“品质守门人”,Allen还经常到燕窝原产地、生产车间等进行严苛的品质监督。“11.11前一个月,我从北京到印尼的总航程已有4万公里,可绕地球一圈了。”Allen表示,“我们会确保每一件燕窝都可以做到双溯源,消费者不必担心被换货或者掺假。”

在很多国人印象中,燕窝是非常昂贵的滋补品,然而在京东买手团的努力下,京东燕窝的价格更为亲民,甚至达到市场同类产品价格的1/3。而且在京东11.11期间,京东海外直采的印尼进口可溯源干燕窝价格低至19.9元每克,此外,京东健康还参加“超级百亿补贴”计划,为购买燕窝的用户免费送上燕窝炖盅,真正实现“燕窝自由”。

 

大闸蟹买手:活蟹件件手工精选 买手最多一天“干掉”30只蟹

晚上8点,在山东黄河口湖区,京东生鲜买手Bright拿着手电筒,在拉起围网里的地笼,把看着大闸蟹的成色和卖相——这是进入捕蟹季以来他的工作状态之一。“10月吃雌蟹,11月食雄蟹”,京东11.11正是购买大闸蟹的高峰期,Bright作为大闸蟹的“品质守门人”,在京东11.11期间会和挑蟹师一起为消费者百里挑一、反复较验出品质最佳的大闸蟹。

京东生鲜买手在湖区帮助精选大闸蟹

由于大闸蟹昼匿夜出的习性,捕捞工作经常在夜间进行,京东生鲜买手Bright需要和挑蟹师以及京东质控同事在大闸蟹捞上来的第一时间手工挑选,只有达到标准的才能在京东售卖,不合格的要放回去继续养。“挑蟹是一门精细学问,大闸蟹的蟹壳要呈青泥色,蟹爪最好是接近烟丝的金黄色,蟹腿的毛要呈黄色,大闸蟹的肚脐要凸出来,全部符合标准的才是膏肥黄满的大闸蟹,京东上卖的每一只大闸蟹就是这样精挑细选出来的。” Bright说道。

当然,大闸蟹肉质和口感也是产品筛选的重要指标,试吃则是最直接的检验方式。为了检验不同捕捞批次大闸蟹的品质,出差近一个月以来,从早上的蟹黄饭,到中午的成蟹,再到晚上的熟醉蟹,Bright最多一天可以吃掉30只螃蟹。“幸亏我不是女生,不然体质经不住螃蟹的寒气。以前我从不吃姜,现在为了御寒我吃螃蟹都会搭配一杯温热的姜茶。” Bright笑着说道。

在每天的挑选工作结束后,Bright还要通过京东大数据预测第二天发往全国各地的订单数量协调备货,再通过高效的京东冷链运输,最快实现4小时送达,保证食客吃到最新鲜的大闸蟹。

 

洋酒买手:深夜在公司JD BAR品鉴威士忌 喝过近千种洋酒

晚上9点,Zoey坐在工位不远处的JD BAR品鉴一款新品威士忌。作为一名从事洋酒行业多年的京东洋酒买手,品鉴新品并分享给团队、品牌方和消费者是Zoey工作的一部分。京东11.11正在进行,众多洋酒新品上线,为了在京东11.11期间给不同消费者推荐最适合自己的洋酒,Zoey的品酒频率也大幅提升。

“色泽:金黄;闻香:独特清新果香,隐约散发一抹洋梨味,散发独特的诱人芬芳;口感:特有水果香甜风味,展现麦芽与橡木的微妙均衡;余韵:悠长,顺滑,醇厚温润。建议纯饮细细品味……”品酒之余,Zoey不忘随时记录着来自感官的体验,并整理成购物指南分享给消费者。据Zoey介绍,京东洋酒买手团队已经品鉴过不同品类、产地、酒厂、年份、蒸馏方式酿造的洋酒近1000种,并从酒的色、香、味各方面去综合考虑,选择最适合中国人品味的产品。

京东洋酒买手在工位旁边的JD BAR品鉴洋酒

此外,在Zoey看来,和实践相比,洋酒的理论体系搭建也同样重要,关于讲述单一麦芽威士忌的发源地和主要产地苏格兰的《单一麦芽大观》,是Zoey最近正在学习的一本书。众所周知,WSET是国际公认的权威品酒师课程,证书全球认可,而WSET二级早已是整个京东洋酒买手团队的“标配”。

除了实践和理论相结合,Zoey还通过京东大数据精准洞察消费需求:洋酒入门用户不懂洋酒但渴望了解更多,更专注于独特、精致的包装;进阶用户倾向于独自饮酒,更注重质量。而洋酒“老炮”则是非常成熟的用户,大多都有固定的口味偏好。了解不同用户喜好,可以让京东买手针对不同层次的洋酒消费者精挑好物,让每个人都能在京东找到最适合自己的一款洋酒。

 

柚子买手:出没在加工车间的品质监督者 一周徒手抽检上千个柚子

晚上10点,京东生鲜买手Barry来到福建平和的一间柚子加工厂,开始进行产品抽检和装运督察工作。这里是京东平台柚子品类一家精选供应商的加工基地,白天在果园采摘的柚子,晚上会运输到此进行分拣、打包、装箱。

为了备战京东11.11,过去一周,Barry都在这家柚子加工厂起早贪黑。“秋天是柚子产销旺季,赶上京东11.11期间订单量急剧加大,为了给消费者提供品质最佳的柚子,我们必须从源头把控,对即将入库的京东产品进行抽检和装运监督。”

说起对柚子的质量把关,Barry可以称得上“业内高手”。除了最基本的外观判断筛选,在柚子分拣环节,他会综合柚子重量和果皮厚度,判断果实水份。“在体积相近情况下,柚子重量越大,果皮越薄,则水份越多;反过来,水份会少”。此外,据Barry介绍,京东挑选全国最优质的供应商供给柚子,而京东对柚子的挑选规格严格保持在1.8-3.5斤,其中1.8-2.5斤性价比较高,适合家庭食用,2.5-3.5斤柚子适合送礼。此外,Barry还会对分级后的柚子进行二次手检,通过掂量柚子,确保每个柚子的重量适中。

京东生鲜买手在工厂抽检柚子并监督产品加工包装

过去一周的时间,他在工厂徒手抽检了一千多个柚子,经过他一双手筛选过的柚子,品质、重量等都能达到统一标准。对于完成分练的柚子,在进行打包、装箱时,Barry还要抽查产品包装的保护措施,确保柚子不会在长途运输过程中出现变质、磕碰、挤压等现象,才允许工人装车。而柚子入京东仓库时还会有一道品控把关,防止运输过程中的压伤产品流入仓库。

 

美妆买手:备战京东11.11一个月没化妆 每年素颜测评上千款美妆样品

“20%保湿成分,膜布轻薄、透气性强,面膜取出时没有滴液情况……”在晚上11点的京东总部大厦,Queena正在工位一边敷着面膜,一边撰写测评报告。“京东11.11期间将是美妆的销售高峰期,我已经记不清今天敷了多少个面膜了,但我相信,我们每多测试一款产品,用户就能多一分中意、少一分担忧。”

 “京东京造”美妆买手素颜评测美妆样品

作为京东旗下自有品牌“京东京造”的美妆买手,Queena曾是某化妆品牌的配方研发工程师,根据品牌和用户需求测试不同美妆样品功效,一直贯穿于她的工作之中,“差不多每年要试用上千种不同美妆样品,撰写100多份产品试用报告”。

为了备战京东11.11,测试不同样品的真实效果,Queena几乎已经一个月没画过妆了,每天从早上到晚上保持素颜,在工位做“小白鼠”。从布材到尺寸,从气味到肤感,测评并记录下试用效果。据Queena介绍,每款京造美妆产品上市前,都要经过买手亲测,随后还有10人内测团、百人消费者盲测团、专业检测机构质检四道把关。

研发出身的Queena,对于美妆产品的开发有着近乎苛刻的要求。“从产品成分构成到产品包装设计,我会自己把控每一个细节,确保带给用户最真实的效果。目前京造上线的玻尿酸面膜、胶原蛋白面膜、茶树面膜等产品,都收到了用户很好的反馈,预计今年京东11.11这几款产品极可能成为热销爆品。”

 

手机买手:在“作战室”备战大促 借力最优惠服务为用户带来省心购买体验

时间接近午夜零点,灯火通明的京东总部大厦某个会议室里,手机买手Candy正在和驻场的工作人员一起倒计时,焦急又兴奋地等待着京东11.11期间0点上线的某品牌“超级品牌日”促销活动。走廊中随处可见的海报和条幅,还有会议室墙上贴着的“京东11.11手机通讯作战室”字样,无不在提醒着京东11.11一触即发的紧张氛围。

京东手机买手与品牌商一起备战京东11.11

一份最新的权威报告显示,2019年第三季度,京东在手机网购市场以54%的份额领先其他平台总和,而另一份互联网样本问卷调查也显示,超过6成线上用户倾向在京东购买5G及套餐服务。这对于正在备战京东11.11的Candy来说,既承载着成绩和荣耀,又并存压力与挑战。“今年5G手机第一次赶上11.11节点,预计将迎来一波爆发式增长,我们将和品牌方一起,为手机消费者提供省时、省心、省钱的购物体验。”

在作战室内,Candy和驻场品牌方人员一起盯着后台,0点后的“超级品牌日”上线不到一个小时,某品牌手机销售数据直线攀升,其中,由Candy和品牌商共同精选的2款低价爆品瞬间售罄。Candy和驻场品牌方人员通过与京东物流仓储、品牌商销售部门等多方沟通协调,最终确认一早先从北京的线下终端调一批产品补货,继续为消费者提供高性价比、品质有保障的手机爆品。

据Candy透露,今年京东11.11期间,京东手机将带来史上最大优惠。从11月1日开始,京东5G手机最高24期白条免息,而且参与5G手机以旧换新的用户,还有机会获得最高2000元补贴以及1元租用5G新机超值福利。同时,京东还推出5G手机30天无忧试用、京东5G套餐办理等活动,打造最省心的5G体验。

 

奢侈品买手:在米兰Showroom选货 单月累计飞行100个小时

北京时间凌晨1点,正是米兰的傍晚6点。此刻,京东奢侈品买手Sergio仍在米兰的Miu Miu Showroom对2020年春夏的Main Collection进行挑选。最近一个月,京东奢侈品买手团队奔波于巴黎、米兰、伦敦等地,累计飞行时间已达100个小时,有时甚至一天三顿都是飞机餐。

京东奢侈品买手在米兰挑选2020年春夏新款

与其它品类略有差异的是,所有奢侈品的选品、订货都要提前近一年完成。因此,在其他买手忙着备战今年的11.11时,以Sergio为代表的京东奢侈品买手团队已经开始在为明年的奢侈品备货做准备了,这也极大考验着买手对市场趋势的预测。“我们要通过时装周去看明年的潮流趋势,也要考虑是否符合国人的需求和审美。”

Sergio介绍,京东奢侈品买手团队提前1年走遍四大时装周,走访超过100家国际品牌。由于大部分奢侈品服装模特都是欧洲人,身材、肤色、穿衣风格并不完全适用于国人。因此,京东奢侈品买手经常需要从颜色、大小、款式等各方面考虑,亲自挑选试装,设计穿搭方案;远赴世界各地寻找大牌和小众品牌的优质单品,平均以30:1的比例,将最具有质量保证且适合中国消费者的商品上架京东。谈及今年的京东11.11,Sergio自信地说道:“由京东奢侈品买手团精选的大批秋冬新品,包括服饰、腕表、箱包等,势必掀起一轮新的热销高潮。我们还精选了许多其它渠道很难买到的限量款,并上线了许多独家明星同款产品,将充分满足消费者多元化的购物需求。”

京东作为中国最受用户信赖的综合零售平台,云集了最多的高品质商品,也是选品最精、品控最严的电商网站,旗下的买手团为了给消费者提供最好的产品,从夜幕降临到星河璀璨,从深夜酒吧到米兰的Showroom,他们在京东11.11前夕奔波忙碌着,或许没有时间看一眼夜空的月亮。

正是由于京东买手团对每一件商品的百里挑一、精挑细选,成为了我们在追求品质生活道路上的守护者。今年的京东11.11全球好物节,3000余名京东顶尖买手携手12亿件精选商品,为用户营造好物低价主场,让消费者在京东平台购物更加省时、省心、省钱。